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The advertiser suggests that the product will put the consumer ahead of the crowd by having the product first. Avante Garde
When an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one. Bait and Switch
When a consumer is attracted to a cause, agrees to join an organization or club, or purchase an item because of its popularity. The consumer is persuaded to 'follow the crowd' rather than to use 'evidence' to justify a choice. Bandwagon
An inclination of temperment or an outlook. A personal and sometimes unreasonable judgement that consumers have already made about a topic, product, or person. Bias
When an advertiser stresses only the positive qualities and does not tell any of the negative ones. The consumer is given only one side of the story about a product. Card Stacking
When a consumer is conditioned to remember or persuaded to buy a product or service by repeating, again and again, in different tones, the name of the product or service. Emotional Words Repetition
When an advertiser uses statistical evidence and facts to prove that a product or service. Facts and Figures
When a consumer is persuaded by the use of specially chosen words that have many different positive meanings. The advertiser suggests that the use of their fabulous product will make the consumer's life wonderful. Glittering Generalities
A light, rythmical verse or short song used by advertisers. Jingle
When an advertiser implies that a scientific or miraculous discovery makes the product outstanding. Magic Ingredients
When an advertiser implies that buying a product will show love of a country. Patriotism
A strategy or method that a person, group, or company uses to persuade the consumer to agree with the author or speaker's point of view. Persuasive Techniques
When an advertiser implies that the product for every day, "plain folks". Plain Folks
The spreading of ideas, information, or rumors for the purpose of helping or injuring an institution, a cause, or a person. Propaganda
When an advertiser implies that the product will help the consumer to avoid complex problems, or the one product that will fix several problems. Simple Solutions
Catchword or motto used by an advertiser. Slogan
When an advertiser implies that the product will make the consumer part of the rich, famous, or elite group. Snob Appeal
A standardized mental picture that is held in by members of a group that represents an oversimplified opinion, prejudice attitude or uncritical judgement. Stereotyping
The age group or gender that the author wants to persuade. Target or Intended Audience
When an advertiser connects a famous or respectable person with a product through the use of quotations or endorsments from that famous or respectable person. Testimonial
When a consumer is persuaded to buy a product or service because it is associated with something attractive or respectable. Transfer
Created by: A_Thiel_92
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