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advertising cards
question | Answer |
---|---|
the adveriser suggest that the product will put the consumer ahead of the crowd by having the product first. | Avante Garde |
when an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one. | Bait and Switch |
when a consumer is attracted to a cause, agrees to join an organization or club, or purchase an item because an item because its popularity. the consumer is persuaded to "folowing the crowd" rather than to use "evidence" to justify a choice. | Bandwagon |
an incliclination of temperament | Bais |
when an advertiser stresses only the positive qualities and does not tell any of the negative ones. the consumer is given only one side of the story about a ptoduct | Card Stacking |
Emotional Word Repetion | |