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advertizing
avante garde | the advertiser suggest that the product will put the consumer ahead of the crowd by having the produt first. |
bait and switch | when an advertiser attracts the attention of the consumer with a low-priced product or servise but is then encourages the consumer to buy a higher-priced one. |
bandwagon | when a consumer is attracted to a cause, agrees to join an organization or club, or purchase an item because its popularity. the consumer is persuaded to "follow the crowd rather than to use "evidence" to justify a choise. |
bias | an inclination of temperament or an outlook. a personal and sometimes unreasonable judgment that consumers have already made about a topic, product, or person. |
card stacking | when an advertiser stresses only the positive qualities and does not tell any of the negitive ones. the consumer is given only one side of the story about a product. |
emotional word repetition | when a consumer is conditioned to remember or persuaded to buy a product or service by repeating, again and again in different tones, the name of the product or service. |
facts and figures | when an advertiser uses staristical evidence and facts to prove that a product is better than another product. |
glittering generalities | when a consumer is persuaded by specially chosen words that can have many different positive meanings. the advertiser implies that using their fabulos product will make the consumer's life wounderful. |
jingle | |
magic ingredients | |
patriotism | |
persuasive techniques | |
plain folks | |
propaganda | |
simple solutions | |
slogan | |
steriotyping | |
target or intended audience | |
testimonial | |
transfer | |
weasel words | |
wit and humor |