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Yearbook Vocab
advertising
Question | |
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The advertiser suggest that the product will pu the consumer ahead of the crowd by haveing the product first | |
Bait and Switch | When an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one. |
Bandwagon | When a consumer is attracted to a cause,agres to join an organization or club, or purchase an item because it popularity. The consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice. |
Bias | An inclination of tempermate or an outlook. A personal and sometimes unreasonable judgement that consumers have already made about a topic, product, or person. |
Card Stacking | When an advertiser stresses only the positive qualities and doesnt tell any of the negative ones. The consumer is given only one side of the story about a product. |