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PT Legal Issues

Key Legislation and regulations involved in PT and PT marketing

QuestionAnswer
Supply of Goods and Services Act (1982) Requires traders to provide services to a proper standard of workmanship and provision. It states that services are carried out with reasonable care & skill, in reasonable time & at reasonable cost
CAP Code Known as the UK Code of Non-Broadcast Advertising, Sales promotion & Direct Marketing. Write and maintain UK advertising codes & are administered by ASA. They are concerned with the content of advertisements, promotions & direct marketing communications
Privacy and Electronic Communications Regulations (2003) Affects anyone using email or SMS to advertise. Is linked to the Data Protection Act. States permission must be obtained to communicate with clients via email or text, sender must be clearly identified & must be easy to unsubscribe
ICC Code self-regulatory structure which builds trust with consumers by assuring honest, legal, decent and truthful marketing and sales
EU Consumer Rights Directive (2011) Set of rules applicable to most business-to-consumer contracts for goods and / or services. Covers off premises contracts where contracts are signed other than the office of trader
Consumer Protection from Unfair Trading Regulations (2008) protects consumers from unfair or misleading trading practices. Also bans misleading omissions and aggressive sales practices
Business Protection from Misleading Marketing Regulations (2008) Prohibits businesses from advertising products in a way that misleads traders. Applys to businesses that advertises to other businesses or makes comparisons
ASA Regulation of Marketing Activities on Websites(2011) regulates advertisement and other marketing communications placed by businesses on websites and other non-paid online space e.g. twitter / facebook
Protection of Children and Young People from Sales and Marketing Exploitation Linked to Consumer Protections from Unfair Trading. Special care must be taken in marketing directed to or featuring children / young people, shouldn't exploit!
Created by: Suze Riddell
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