business principles Word Scramble

Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

Normal Size Small Size show me how

Question	Answer
Marketing Concept	business must satisfy needs and wants of their customer to compete
Customer	person who buys the product
Pricing	determines prices for products in order to maximize profit
Promotion	applying promotional techniques to potential customers
Product/Service Management	developing, improving and maintaining a product mix
Financing	obtaining the money necessary for business operations
Selling	providing consumers with the products and services they desire
Marketing Information Management	managing market information to maximize business decisions
Distribution	using channels to get products to consumers
Disaggregate	reduce the marketing focus to product-market areas where companies are more likely to have a competitive advantage
Segmentation	aggregating process which clusters people with similar needs into market segments
Market Segments	similar group of consumers responding to the same marketing mix
Baby Boom Generation	babies born between 1946-1964; aging population; are of interest to companies promoting products related to aging populations
Generation X	babies born between 1965-1977; children of dual-careered parental homes and rising divorce rates; media savvy; big spenders in cosmetics, electronics, clothing and entertainment; reached through sharp images music and humor
Generation Y	babies born between 1977-1997; children growing up in computer-dense environment; comfortable with computers; are attractive to marketers for building lasting consumer loyalty
Disposable Income	money left after taxes are taken out of paychecks
Discretionary Income	money left after basic living expenses have been paid
Trends	changes in households, the economy, politics and workplace; changes in personal attitudes about health, time, fun and general living
Metropolitan Statistical Areas (MSAs)	created by the government to help distribute federal aid; used by marketers to target consumers and launch promotional campaigns
Target Marketing

Created by: cv0287640