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5.01 Test

Enter the letter for the matching Definition
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1.
Product Decisions
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2.
Medium
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3.
Marketing Mix
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4.
Pricing Objectives
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5.
Pricing
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6.
Discount Store
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7.
Competition
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8.
Exchange Price
A.
The combination of the four elements of marketing-product, place, promotion, and price
B.
A retail store competing on the basis of low prices and offering limited customer service
C.
The rivalry between two or more business to attract scarce customer dollars.
D.
Goals a company hopes to accomplish through its pricing strategies
E.
The message channel used by a seller to promote a good, service, or idea
F.
Marketing element referring to what goods, services, or ideas a business will offer its customers
G.
the amount of money that a buyer is willing to pay and the seller is willing to accept for a good or service
H.
A marketing function that involves determining and adjusting prices to maximize return and meet customers perceptions of value
Type the Term that corresponds to the displayed Definition.
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9.
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
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10.
An organizations portion of the total industry sales in a specific market
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11.
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern
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12.
marketing element focusing on considerations in getting a selected product in the right place at the right time
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13.
Marketing element referring to selection of the various types of communications that marketers use to inform, persuade, or remind customers of their products
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14.
A ratio of net profit divided by net sales that reflects the net profit per dollar of sales.
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15.
An organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relations in ways that benefit the company.
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16.
The amount of money a business plans to spend on promotion its goods and services during a certain period of time.

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Created by: zackary.a480