5.01 Test
Enter the letter for the matching Definition
| A. The combination of the four elements of marketing-product, place, promotion, and priceB. A retail store competing on the basis of low prices and offering limited customer serviceC. The rivalry between two or more business to attract scarce customer dollars.D. Goals a company hopes to accomplish through its pricing strategiesE. The message channel used by a seller to promote a good, service, or ideaF. Marketing element referring to what goods, services, or ideas a business will offer its customersG. the amount of money that a buyer is willing to pay and the seller is willing to accept for a good or serviceH. A marketing function that involves determining and adjusting prices to maximize return and meet customers perceptions of value |
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