all of the quizzes from class
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| Communication involves an ongoing and reciprocal process among all participants. The step in the process in which the recipient interprets the message is: feedback decoding encoding interpretation | decoding
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| When a message is transformed into an understandable sign and symbol system, the process is referred to as interpretation noise encoding decoding | encoding
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| Television executives wait days, weeks, even months for the ratings of new programs. This is an example of: feedback direct feedback inferential feedback indirect feedback | inferential feedback
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| Culture is socially constructed and maintained through communication. It: limits as well as liberates us defines our realities shapes the way we think, feel, and act All of these are correct | all of these are correct
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| What percentage of his/her waking hours does the average person spend consuming mass media content? 25% 50% 60% 75% | 60%
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| What percentage of the U.S. population uses the Internet on a regular basis? 50 percent 90 percent 45 percent 75 percent | 75%
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| Which media does a typical American adult spend the most time on each day? television videogames books The Internet | TV
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| The notion that machines and their development drive economic and cultural change is referred to as: the cultural storytelling function of media the cultural forum function of media bounded cultures technological determinism | technological determinism
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| The ability to effectively and efficiently comprehend and use written symbols is referred to as: alliteracy literacy illiteracy literature | literacy
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| The cultural impact of Gutenberg's printing press was that: written communication became available to the masses new ideas spread throughout culture at a faster rate history could be preserved All of these are correct. | All of these correct
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| When someone argues that she is not influenced by the notions of feminine beauty as expressed in advertising, this is an example of media literacy skills multiple points of access third-person effect first-person effect | third-person effect
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| Geraldo Rivera, the journalist, talk show host, and showman, is an example of mixing production values developing heightened expectations of media content mixing genre conventions All of these are correct. | mixing genre conventions
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| The ability to effectively and efficiently comprehend and use mass media content is media awareness media literacy moral reasoning media alliteracy | media literacy
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| You enjoy The Daily Show as a television comedy and as a means for learning about current events and political viewpoints. This is an example of using: media literacy skills multiple points of access media sophistication moral reasoning | multiple points of access
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| Media multitasking is best defined as: the erosion of traditional distinctions among media the increasing amounts of media consumption among audiences simultaneously consuming many different kinds of media | simultaneously consuming many different kinds of media
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| What is the term used to describe the phenomenon of the ownership of media companies becoming increasingly concentrated in fewer and fewer hands? economies of scale concentration of ownership globalization convergence | concentration of ownership
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| Time Warner, the world's largest media company, owns Time Inc., CNN, Warner Bros. Studies and Fortune magazine. This is an example of: economies of scale concentration of ownership globalization convergence | concentration of ownership
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| The audience of mass media is becoming less of a mass audience, its segments more narrowly defined. What is the term for this? audience fragmentation narrowcasting conglomeration All of these | audience fragmentation
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| Which of the following is an example of narrowcasting? | On television, Nickelodeon targets kids as its primary audience while TV Land is geared to baby boomers.
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| Groups of demographically targeted people bound by little more than an interest in a given form of media content are referred to as a market niche a target audience a fragmented audience taste publics | taste public
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| The integration, for a fee, of specific branded products into media content is: hypercommercialism brand entertainment narrowcasting product placement | product placement
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| In what way(s) do critics say concentration and conglomeration affect American democracy? The focus on profit has led news media to concentrate less on foreign news and more on celebrity news. Corporate media shape the news to serve its own political | all of these are correct
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| Watching CNN video and reading online news on your cell phone is an example of: conglomeration concentration of ownership hypercommercialism erosion of distinctions | erosion of distinction
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| When audience members weigh the level of reward they expect from a given medium against how much effort they must make to secure that reward, it is known as: expectation of reward effort required fraction of selection platform preference | fraction of selection
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| In the mass communication process, a blogger, the New York Times, and two college students who create digital video movies for a Web site are all: members of the audience platform producers content consumers content producers | content producers
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| Appointment consumption means: audiences consume content at a time predetermined by the producer and distributor the ability to consume any media content, any time, any place synergy All of these | audiences consume content at a time predetermined by the producer and distributor
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| Which of the so-called Big Four media industry trade magazines cover radio, television, cable, the Internet and satellite distribution of content? Editor and Publisher Advertising Age Variety Broadcasting & Cable | Broadcasting & Cable
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| When you visit a Web site, download some piece of content via the Internet, or purchase a product online, what step in the communication process does this represent? content producing content consuming consumption-on-demand feedback | feedback
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| The first book printed in Colonial America was Poor Richard's Almanack The Whole Booke of Psalms The Gutenberg Bible Common Sense | The Whole Book of Psalms
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| The reason(s) why book publishing flourished in America in the 1860s was the increased demand for books the popularity of novels technological advances both the increased demand for books and technological advances | both the increased demand for books and technological advances
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| Why do historians believe chained Bibles existed? | to ensure that reading and interpreting their content would be supervised and controlled
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| Dime novels, which attracted many new readers in the 1800s, are important to the history of book publishing in America because | they democratized books and turned them into a mass medium
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| Why are books seen as a powerful cultural force? books provide a perspective on the past books are an important source of personal development books are an important cultural repository All of these are correct. | all of these are correct
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| Which of these books are among the most frequently banned books in the past 10 years? Harry Potter and the Sorcerer's Stone To Kill a Mockingbird The Adventures of Huckleberry Fin All of the above | All of the above
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| What should be the role of the publisher and the book publishing industry when attempts are made at censoring books? | publishers should strongly argue that free speech requires protection and encouragement
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| Which of these sales categories is not among those The Association of American Publishers divides books into? Higher education Romance novels Mail-order Standardized tests | Romance Novels
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| A positive result of conglomeration within the book publishing industry is: the price of books will continue to decline big companies can attract better authors product quality will continue to improve because larger companies hire more editors | big companies can attract better authors
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| The staggering increase in the number of new titles released each year can be attributed in large part to what forms of books? e-publishing DEN's d-books and POD paperbacks | e-books
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| Stories that unfold serially through e-mails, instant messaging, and Web sites are called POD's. PDA's. DEN's. d-books. | DENs
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| The trials of such celebrities as O.J. Simpson and Kobe Bryant as well as the television show The Apprentice have spawned this type of book: DEN's d-books synergistic books instant books | instant books
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| Today, most Americans buy books from chain bookstores the Internet independent bookstores Amazon.com | chain book stores
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| What is the significance of the Harry Potter book series? the series interests both young people and adults with each new installment, there is a reverse in the decline of reading by young people All of above are correct. | all of the above are correct
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| The one-page news sheets about specific events in 17th century Europe are considered the earliest form of "newspaper". They were called Acta Diurna broadsides diurnals corantos | Corantos
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| The first daily newspaper published in Colonial America was Publick Occurrences Both Foreign and Domestick the New York Weekly Journal the Pennsylvania Gazette the New-England Courant | Publick Occurrences Both Foreign and Domestick
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| The New York Sun is an example of a penny press newspaper the first African-American newspaper John Peter Zenger's newspaper the newspaper published by James and Benjamin Franklin | a penny press newspaper
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| The first wire service in the United States began operation in 1856 and was called United Press International News Service Associated Press New York Associated Press | New York Associated Press
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| Yellow journalism is characterized by the quest for a higher educated readership sensational sex, crime, and disaster news a focus on political news All of these are correct. | sensational sex, crime, and disaster news
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| Approximately how many newspapers are sold daily in the United States? 90 million 25 million 50 million 4 million | 50 million
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| Which one of the following newspapers is the oldest national daily newspaper? Wall Street Journal Christian Science Monitor USA Today New York Times | Wall Street Journal
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| Which newspaper is considered the "nation's newspaper of record"? Wall Street Journal Washington Post USA Today New York Times | New York Times
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| Some 35 Spanish-language daily newspapers are published in the United States. These are examples of the alternative press commuter papers the ethnic press the dissident press | the ethnic press
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| How much of the overall revenue spent on advertising in the United States goes to newspapers? 45% 16% 25% 70% | 16%
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| In a recent study that asked respondents to identify the most credible and most helpful advertising medium, Americans favored: television the Internet magazines newspapers | newspapers
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| What effect has conglomeration had on newspapers? hypercommercialism erasure of distinction between advertising and news loss of the journalistic mission All of these are correct. | all of these are correct
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| When newspapers place advertising on the front page, it is an example of a joint operating agreement convergence hypercommercialization. All of these are correct. | hypercommercialization
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| How has the Internet hurt newspapers the most financially? |
the Internet has taken away much classified advertising business from newspapers
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| What percentage of 18-to-24 year-olds read a newspaper? 50% 15% 70% 10% | 15%
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| According to your reading, who was Keven Sites? | A CNN employee whose blog was shut down by CNN.
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| Other than writing for the New Yorker, what occupation has Atul Gawande held? A writer for the Blogger's Herald An investigator for the IRS. A surgeon. A university researcher. A lawyer. | A surgeon
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| In his analysis of America's healthcare crisis, what two American cities did Gawande use as case studies for comparison? McAllen, TX, and Ft. Worth, TX Boston, Mass., and New York, NY Chicago, Ill. and McAllen, TX McAllen, TX, and El Paso, TX | McAllen, TX, and El Paso, TX
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| According to the Los Angeles Times, who was the anonymous blogger who posted under the pseudonym "Buckhead"? Dan Rather Karl Rove Harry MacDougald George W. Bush John Kerry | Harry MacDougald
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| The first magazine to be published in Colonial America was General Magazine and Historical Chronicle for All the British Plantations American Magazine or a Monthly View of the Political State of the British Colonies the Saturday Evening Post | American Magazine or a Monthly View of the Political State of the British Colonies
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| How many blogs are concentrated into the "most-influential" group of agenda-setters of public discussion? 20 400 50 200 1,000 | 200
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| According to Clay Shirky, which blogs tend to serve as agenda-setters for the mainstream mass news media? The blogs that are linked to (and link to other blogs) the most. Blogs that are written by experts in their field. | The blogs that are linked to (and link to other blogs) the most.
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| The Crisis, first published in 1910 as the voice of the ______________, was founded and edited by W.E.B. DuBois. Sierra Club Democratic Party National Association for the Advancement of Colored People American Socialist Party | National Association for the Advancement of Colored People
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| Which is a key reason(s) for the phenomenal growth of magazines following the Civil War? increasing literacy in America the expansion of the railroad system the reduction in cost of magazines All of these are correct | All of these are correct
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| Cosmopolitan is an example of the first magazine for women a muckraking magazine the first consumer magazine a popular magazine for women during the mass circulation era | a muckraking
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| When did the magazine evolve from a locally distributed form of media to a national mass medium? following World War II following World War I following the Civil War following the introduction of Gutenberg's press with movable type | following the Civil War
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| What category of magazine saw the largest number of new titles during the late 1800s? news magazines men's magazines trade publications women's magazines | women's magazines
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| The power of magazines is related to a reader's personal experience with the publication—including its advertising. This is referred to as demographic desirability affinity engagement All of these are correct. | engagment
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| The magazine industry took in more than $24 billion in revenue in 2006. What percentage of that was generated by advertising revenue? 32 percent 55 percent 13 percent 20 percent | 55%
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| When magazines publish special versions of an issue that contain editorial content and advertising geared to a specific demographic or regional grouping, this is known as narrowcasting zoned editions special interest publications split runs | spilt runs
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| The total number of issues of a magazine that are sold is called circulation controlled circulation press runs split runs | circulation
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| Magazines generally get their readers through (50 %) subscriptions single-copy sales free copies distributed as promotions a combination of subscriptions and single-copy sales | a combination of subscriptions and single-copy sales
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| A new model is being investigated to better assess magazine advertisers' return on investment to include more than circulation. What criteria, in addition to numbers of people the magazine reaches, would be included? | the effect magazine ads have on brand awareness
the effect magazine ads have on readers' intent to buy
actions taken by readers
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| An example of the convergence that has taken place between magazines and the Internet is/are: webzines. Salon (33 %) The Onion All of these are correct. | all of these are correct
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| The practice of creating a magazine specifically designed for an individual company seeking to reach a narrowly defined audience is called convergence advertorializing custom publishing an ad-pull policy | custom publishing
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| What is Abercrombie & Fitch's designer catalogue an example of? a brand magazine a magalogue complementary copy advertorial | magalouge
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| In Action Comics #1, why did Superman break two of the governor's doors down? He was trying to save the governor from an assassin. He was trying to get the governor to stop an execution. | He was trying to get the governor to stop an execution.
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| In the final twist to his opening adventure, what plot did Superman eavesdrop upon? A gang planning a jewel heist. A senator taking a bribe to "embroil America with Europe." | A senator taking a bribe to "embroil America with Europe."
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| On the cover of Captain America Comics #1, who was Captain America punching? The Red Skull Baron Zemo Batroc the Leaper Adolf Hitler Joseph Stalin | adolf Hitler
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| The Paramount Decision: ended the practice of block booking ruled vertical integration illegal destroyed the big studios' hold over moviemaking All of these are correct. | all of these are correct
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| What device sparked the birth of the American movie business? Edison's Vitascope the kinetoscope the calotype the daguerreotype | Edison's vitascope
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| The first American-made motion picture to tell a story was A Trip to the Moon The Great Train Robbery The Birth of a Nation The Birth of a Race | The Great Train Robbery
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