Ch. 6-7
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | True
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| show | True
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| show | False
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| Advertising is one of the largest costs in a company's marketing budget. | show 🗑
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| The first step in the research process is exploratory research. | show 🗑
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| show 🗑
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| A qualitative research study might ask, "Do you feel the decorations in the downtown shopping area reflect the true meaning of the holiday season?" | show 🗑
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| show | True
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| show | True
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| show | False
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| show | True
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| show | True
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| show | False
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| show | True
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| show | True
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| Researchers often use probability samples because they are easy, less expensive and less time-consuming than other sampling methods. | show 🗑
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| show | True
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| Effective survey questions must have focus, they must be clear and they must be brief. | show 🗑
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| show 🗑
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| The _____ is perceived as a consumer advocate during the advertising planning process. A. agency B. art director C. account planner D. ad producer E. ad source | show 🗑
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| show | Account planning
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| show | Marketing Research
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| show | Advertising Research
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| A Gallup Poll in late 2007 asked Gallup Poll panelists which of seven specific 2008 presidential hopefuls they would most like to have dinner with if given the opportunity. For the presidential candidates and their campaign organizations, this would be an | show 🗑
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| show | Product concept
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| show | media research
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| show | pretesting
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| show | post-testing
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| show | analyze the situation and define the problem
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| Every year as Election Day approaches, especially during presidential campaigns, critics of American politics decry low voter turnout. Advertising can be used to encourage people to change their habits. Before advertising thorough research needs to be don | show 🗑
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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