Quiz
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, public relations, personal selling, direct marketing, and ____ _______. | show 🗑
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| show | the process of conveying a message to others that requires six elements -- a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding.
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| show | the process of having the sender transform an idea into a set of symbols during the communication process.
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| show | the source may not adequately transform the abstract idea into an effective set of symbols
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| show | noise
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| show | advertising, sales promotions, and public relations campaigns that are directed to large groups of consumers rather than using customized interaction.
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| Which of the following is an inherent weakness of advertising? | show 🗑
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| show | public relations
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| Coupons, sweepstakes, rebates, and samples are all examples of tools used in ____ ______. | show 🗑
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| The McDonald's Monopoly game is an example of which type of promotion? | show 🗑
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| show | 47
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| show | growth
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| show | the degree of service or support required after the sale.
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| show | pull
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| show | set the budget
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Created by:
ciarasafari