MKT 309 Chapter 15
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Marketing Channel | show 🗑
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| show | Intermediary with legal authority to act on behalf of the manufacturer
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| show | Intemediary who sells to other intemediaries, usually to retailers
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| Retailer | show 🗑
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| Distributor | show 🗑
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| Dealer | show 🗑
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| Transactional Function | show 🗑
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| show | gathering, storing, and dispersing of products
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| show | Manufacturer and ultimate consumers deal directly with each other
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| show | Intermediaries are inserted between producer and consumers and perform numerous channel functions
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| show | Performs a variety of marketing channel functions, including selling, stocking, delivering a full product and financing-Like wholesales in consumer channels
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| Electronic Marketing Channels | show 🗑
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| Direct Marketing Channels | show 🗑
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| Multichannel Marketing | show 🗑
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| Mutually Reinforcing | show 🗑
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| show | arrangement firm reaches differnt buyers by employing two or more differnt types of channels for the same basic product
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| Strategic Channel Alliances | show 🗑
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| show | independently owned firms that take title to the merchandise they handle
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| General (Full Line) Merchandise wholesalers | show 🗑
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| show | offer narrow range of products but have extensive assortment within the product lines carried
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| Cash and Carry Wholesalers | show 🗑
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| Drop Shippers (Desk Jobbers)wholesalers | show 🗑
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| show | work for several producers and carry non competitive, complementary merchandise in exclusive territory
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| Selling Agnets | show 🗑
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| show | independent firms or individuals whose principal function is to bring buyers and sellers together to make sales
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| show | carries a producer's inventory and performs the functions of full service wholesaler
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| show | does not carry inventory, typically performs only sales functions
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| Vertical Marketing Systems (VMS) | show 🗑
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| Corporate Vertical Marketing System | show 🗑
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| Forward integration | show 🗑
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| Backward integration | show 🗑
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| Contractual Vertical Marketing System | show 🗑
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| show | wholesaler develops contract with small independent retailers to standardize business
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| show | exist when small, independent retailers form an organization that operates a wholesale facility cooperatively
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| Franchizing | show 🗑
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| Man Sponsored Retail Franchise system | show 🗑
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| show | parent company dictates selling practices of parts of product for retailer
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| Service Sponsored Retail Franchise systems | show 🗑
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| show | franchisors license individuals or firms to dispense a service under a trade name and specific guidelines
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| Administered Vertical Marketing Systems | show 🗑
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| Channel Partnership | show 🗑
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| Intensive Distribution (Convenience Goods) | show 🗑
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| Exclusive Distribution (Specialty Goods) | show 🗑
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| show | frim selects a few retail outlets in specific demographic they wish to target
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| Keiretsu | show 🗑
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| Channel Conflict | show 🗑
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| show | between different levels in marketing channel
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| Disintermediation | show 🗑
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| Horizontal Conflict | show 🗑
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| Channel Captain | show 🗑
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| show | manufacturer distributes through its own verticlaly integrated channel in competition with independent wholesalers and retailers that also sell its products
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| Exclusive dealing | show 🗑
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| Tying arrangements | show 🗑
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| show | Manufacturer to Wholesaler/Retailer Hybrid to Consumer
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| 2-Level Channel | show 🗑
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| Truck Jobber | show 🗑
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| Rack Jobber | show 🗑
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| show | Buyout competitors to consolidate marketshare
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| show | Computers ordering from other computers automated merchandise
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| Buying Co-Ops | show 🗑
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| EOQ | show 🗑
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| JIT | show 🗑
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| show | Vendor Managed Inventory. Purchase 1000 units but only accept shipments in 100 unit increments.
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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