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PDM Advertising Unit

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Term
Definition
show paid, non-personal promotion of a cause, idea, product or service by an identified sponsor attempting to inform, persuade or remind a particular target audience  
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show used to create a positive image for an entire company  
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promotional advertising   show
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show most inexpensive way to reach a mass audience  
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show allows adds to be sent directly to a consumer  
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show includes billboards and outdoor signage  
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transit advertising   show
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radio advertising   show
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product placement   show
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psychographic segmentation   show
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primary markets   show
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secondary markets   show
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demographics   show
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advertising reach   show
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frequency   show
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show is designed to convince customers to switch brands  
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show can reach large numbers of people on a national or regional level in a short amount of time  
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show Advertising entails the use of imprinted logos on useful or decorative products such as: keychains, mugs, pens, notepad  
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trade shows   show
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advertising costs   show
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television ad costs   show
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show are the first productions of a advertisement, similar to a rough draft  
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advertising effectiveness   show
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Created by: janice ritchey