Busy. Please wait.
Log in with Clever
or

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever
or

Username is available taken
show password

Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.

Mix and Match

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
        Help!  

Term
Definition
Alteration   show
🗑
show A description of the width of a business's product mix offering many product lines  
🗑
show A product mix dimension referring to how closely a company's product lines are related in terms of the product's end use, methods of distribution and production, target market (s) and or price range  
🗑
Contraction   show
🗑
Deep product mix   show
🗑
show A product mix dimension referring to the assortment of sizes, shoes, colors, flavors, and models offered in a product line.  
🗑
Expansion   show
🗑
show A description of the width of a business's product mix offering a limited number of product lines.  
🗑
show A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers  
🗑
show Each individual good, service, or idea that a business offers for sale  
🗑
show The particular assortment of goods and services that a business offers in order to meet the needs of its market (s) and its company goals.  
🗑
show The ways in which businesses handle, or manage, their product mixes  
🗑
show A description of the depth of a business's product mix offering few variations within the product line  
🗑
show The particular group of customers a business seeks to attract  
🗑
Trading Down   show
🗑
show A product mix strategy in which a business adds a higher prices product or product line to its product mix  
🗑
show A product mix dimension referring to the number of product lines carried by a company.  
🗑


   

Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
 
To hide a column, click on the column name.
 
To hide the entire table, click on the "Hide All" button.
 
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
 
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.

 
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how
Created by: hannahjones25