Mix and Match
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| Alteration | A product mix strategy in which a business makes changes to its products or product lines
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| Broad product mix | A description of the width of a business's product mix offering many product lines
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| Consistency | A product mix dimension referring to how closely a company's product lines are related in terms of the product's end use, methods of distribution and production, target market (s) and or price range
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| Contraction | A product mix strategy in which a business removes, or deletes, product items or product lines from its product mix
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| Deep product mix | A description of the depth of a business's product mix offering significant variations of its products.
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| Depth | A product mix dimension referring to the assortment of sizes, shoes, colors, flavors, and models offered in a product line.
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| Expansion | A product mix strategy in which a business expands its product mix by adding additional product its or product lines.
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| Narrow product mix | A description of the width of a business's product mix offering a limited number of product lines.
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| Positioning | A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers
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| Product Item | Each individual good, service, or idea that a business offers for sale
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| Product Mix | The particular assortment of goods and services that a business offers in order to meet the needs of its market (s) and its company goals.
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| Product mix strategies | The ways in which businesses handle, or manage, their product mixes
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| Shallow product mix | A description of the depth of a business's product mix offering few variations within the product line
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| Target Market | The particular group of customers a business seeks to attract
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| Trading Down | A product mix strategy in which a business adds a lower priced product or product line to its product mix
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| Trading Up | A product mix strategy in which a business adds a higher prices product or product line to its product mix
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| Width | A product mix dimension referring to the number of product lines carried by a company.
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Created by:
hannahjones25