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Mix and Match

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Term
Definition
show A product mix strategy in which a business makes changes to its products or product lines  
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show A description of the width of a business's product mix offering many product lines  
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show A product mix dimension referring to how closely a company's product lines are related in terms of the product's end use, methods of distribution and production, target market (s) and or price range  
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show A product mix strategy in which a business removes, or deletes, product items or product lines from its product mix  
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show A description of the depth of a business's product mix offering significant variations of its products.  
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show A product mix dimension referring to the assortment of sizes, shoes, colors, flavors, and models offered in a product line.  
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Expansion   show
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Narrow product mix   show
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show A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers  
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show Each individual good, service, or idea that a business offers for sale  
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Product Mix   show
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show The ways in which businesses handle, or manage, their product mixes  
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Shallow product mix   show
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Target Market   show
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show A product mix strategy in which a business adds a lower priced product or product line to its product mix  
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Trading Up   show
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Width   show
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Created by: hannahjones25