Essentials of Marketing
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | Advertising agencies
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| show | Advertising allowances
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| What are producers sharing in the cost of ads with wholesalers or retailers? | show 🗑
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| What is advertising that tries to sell a specific product? | show 🗑
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| show | Institutional advertising
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| What is advertising that tries to develop primary demand for a product category rather than demand for a specific brand? | show 🗑
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| What is advertising that tries to develop selective demand for a specific brand rather than a product category? | show 🗑
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| show | Direct competitive advertising
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| show | Indirect competitive advertising
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| What is advertising that makes specific brand comparisons using actual product names or images? | show 🗑
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| show | Reminder advertising
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| What are the various means by which a message is communicated to its target market? | show 🗑
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| What is when an advertiser pays media costs only when a customer clicks on the ad that leads to the advertiser’s website? | show 🗑
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| What are displays ads to a web user based on data collected from previous online behavior? | show 🗑
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| What is the number of people who click on the ad divided by the number of people the ad is presented to? | show 🗑
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| show | Influencers
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| show | What the words and illustrations of an ad should communicate.
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| show | Corrective advertising
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| What is Trade promotion? | show 🗑
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Created by:
jefferycwilliams765