Exam 1 Prep
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| The primary purpose of the ________ plan is to specify the marketing activities for a specific period of time. - | show 🗑
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| Apple makes its innovations compatible with existing products to encourage consumers to maintain a long-term relationship with the company across all their electronic needs. - | show 🗑
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| What type of firms recognize that including a strong social orientation in business is a sound strategy that is in both its own and its customers' best interest? - | show 🗑
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| show | cocreation
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| Nice 'n Easy sells handcrafted furniture. They have also recently begun offering appraisals of customers' antiques. Nice 'n Easy is - | show 🗑
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| show | place
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| show | many of these activities take place behind the scenes.
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| show | sharing information across the organization
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| show | true
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| The power adapters Apple sells with its computers are built by small companies that specialize in power-related accessories. When Apple purchases its power adapters from these small companies, it is engaged in B2B marketing. - | show 🗑
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| show | Recent consumer studies have indicated that Chinese consumers prefer American cars
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| show | a sustainable competitive advantage.
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| show | operational excellence
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| Some universities offer online degree programs, competing with traditional colleges based on the convenience of taking online courses. These online programs are most likely pursuing which macro strategy? - | show 🗑
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| show | A New York law firm has filed a $10 million class action suit against the company on behalf of car owners whose gas tanks exploded.
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| show | positioning strategy
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| show | identify and evaluate opportunities
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| show | sustainable competitive advantage
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| One example of a customer loyalty program is - | show 🗑
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| show | increased long term profits
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| Marvel has increased its market penetration by expanding the distribution of its films. Marvel movies can be seen in theaters, accessed on Xfinity, and viewed on DVDs available in discount stores, grocery stores, and a host of other stores, including book | show 🗑
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| After identifying various market segments that her company could pursue, Shannon evaluated each segment's attractiveness based on size, income, and accessibility. Shannon was involved in - | show 🗑
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| show | enables firms to make appropriate adjustments
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| Ford Motor Company may be thinking of announcing that it will severely cut back its automobile production. For parts companies supplying Ford its parts, this cut back in production represents a(n) - | show 🗑
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| show | true
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| STP refers to - | show 🗑
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| show | Market Penetration
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| Value creation through place decisions for a consumer product involves - | show 🗑
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| The process of dividing the market into groups of customers with different needs, wants, or characteristics is called - | show 🗑
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| show | Product Excellence
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| As the euro becomes more expensive relative to the dollar, Americans are likely to purchase more European wines. - | show 🗑
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| show | reduce regional cultural differences.
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| For most makers of ________, especially those that resonate strongly with consumers' sense of nostalgia and childhood memories, changing ingredients to healthier options represents a grave risk. - | show 🗑
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| show | economics
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| Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups - | show 🗑
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| the difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment - | show 🗑
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| Sandstone Trucking provides transportation services for Betty's Best Bagels so that Betty's stores always have fresh stock. Sandstone Trucking is an example of a - | show 🗑
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| show | New York, LA, San Francisco, and Chicago
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| if the inflation rate in mexico was twice the rate in the united state, but the maxican monetary authorities kept the peso - dollar exchange rate almost constant. which of the following is true - | show 🗑
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| What is most likely to happen when inflation increases? - | show 🗑
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| a fence company agreed to complete a job in one week and collected a 50 percent deposit. but never showed up to do the job. The same fence company then donated $5,000 to be a local children's hospital. the fence company could be considered socially respon | show 🗑
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| Anders picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos | show 🗑
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| According to one definition, CSR can be described as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes _________________________ | show 🗑
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| show | false
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| show | both ethically and socially responsible
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| One way in which conscious marketing differs from corporate social responsibility (csr) is that CSR takes a holistic, ecosystem view of business as a complex, adaptive system. - | show 🗑
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| Courses of action such as halting the market research project, making responses anonymous, and instituting training on the AMA Code of Ethics for all researchers would be identified during the ________ stage. - | show 🗑
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| Which of the following statements regarding corporate social responsibility is true? - | show 🗑
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| show | True
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| Cookie Cutter, a firm that manufactures high-end mixers, donates $10 per mixer sold to a local food bank. This is a form of - | show 🗑
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