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marketing

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Term
Definition
show The rivalry between two or more businesses to attract scarce customer dollars  
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show A retail store competing on the basis of low prices and offering limited customer service  
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show The amount of money that the buyer is willing to pay and the seller is willing to accept for a good or service  
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Market   show
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show An organization’s portion of the total industry sales in a specific market  
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show An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders  
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Marketing Mix   show
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show The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern  
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Medium   show
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Place (Distribution)   show
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show A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value  
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show Goals a company hopes to accomplish through its pricing strategies  
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show Marketing element referring to what goods, services, or ideas a business will offer its customers  
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Profit margin   show
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show Marketing element referring to selection of the various types of communications that marketers use to inform, persuade, or remind customers of their products  
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show The amount of money a business plans to spend on promoting its goods and services during a certain period of time  
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Created by: arleneg