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Glossary

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Term
Definition
show Any paid form of nonpersonal presentation of ideas goods, or services  
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show The edge acieved by businesses that offer something better than their competitors  
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show The people who buy goods and services  
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show Tangible items that should last a long time  
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show The system in which people make and spend their incomes  
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show A fact about or characteristic of a product  
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show Tangible objects that can be manufactured or prodiced for resale  
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show The activity set of institutions and processes for creating, communicating, dilivering, and exchanging offerings that have vaule for customer, clients, partners, and society at large  
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show Tangible items that are consumed within a short time  
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show A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals  
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Personal selling   show
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show The management function of deciding what will be done and how it will be accomplished  
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show Amarketing function that involves determining and adjusting prices to maximize return and meet customers' perceptions of value  
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show The people who make or provide goods and services  
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Product   show
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show Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it  
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Sales promotion   show
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show Intangible activites that are performed by other people for money productive acts that satisfy economic wants  
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show A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole  
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Standard of living   show
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Created by: Fredy.m585
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