Glossary
Help!
|
|
||||
|---|---|---|---|---|---|
| Advertising | Any paid form of nonpersonal presentation of ideas goods, or services
🗑
|
||||
| Competitive advantage | The edge acieved by businesses that offer something better than their competitors
🗑
|
||||
| Customers | The people who buy goods and services
🗑
|
||||
| Durable goods | Tangible items that should last a long time
🗑
|
||||
| Economy | The system in which people make and spend their incomes
🗑
|
||||
| Features | A fact about or characteristic of a product
🗑
|
||||
| Goods | Tangible objects that can be manufactured or prodiced for resale
🗑
|
||||
| Marketing | The activity set of institutions and processes for creating, communicating, dilivering, and exchanging offerings that have vaule for customer, clients, partners, and society at large
🗑
|
||||
| Nondurable goods | Tangible items that are consumed within a short time
🗑
|
||||
| Marketing concept | A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
🗑
|
||||
| Personal selling | The form of promotion that determines client nneds and wants and reponds through planned, personalized communication that influences purchase decisions and enhances futures business opportunities
🗑
|
||||
| Planning | The management function of deciding what will be done and how it will be accomplished
🗑
|
||||
| Pricing | Amarketing function that involves determining and adjusting prices to maximize return and meet customers' perceptions of value
🗑
|
||||
| Producers | The people who make or provide goods and services
🗑
|
||||
| Product | Marketing element referring to what goods, or ideas a business will ofer its customers
🗑
|
||||
| Publicity | Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
🗑
|
||||
| Sales promotion | Promotional activites (other than advertising, personal selling, and publicity) that stimulate customer purchases
🗑
|
||||
| Services | Intangible activites that are performed by other people for money productive acts that satisfy economic wants
🗑
|
||||
| Societal marketing concept | A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole
🗑
|
||||
| Standard of living | The general conditions in which people live quality of life
🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Created by:
Fredy.m585
Popular Economics sets