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Sociology

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Term
definition
technology
show The relative lack of access to the latest technologies among low-income groups, racial and ethnic minorities, rural residents, and the citizens of developing countries.    
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Dominant ideology   A set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests.   show
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Gatekeeping   The process by which a relatively small number of people in the media industry control what material eventually reaches the audience.   show
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Mass media   Print and electronic means of communication that carry messages to widespread audiences.   show
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show The phenomenon in which the media provide such massive amounts of coverage that the audience becomes numb and fails to act on the information, regardless of how compelling the issue.    
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Opinion leader   Someone who influences the opinions and decisions of others through day-to-day personal contact and communication.   show
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Stereotype   show  
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Social Institutions   Organized patterns of beliefs and behavior centered on basic social needs   show
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Social Interaction   The ways in which people respond to one another   show
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Social Network   show  
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conflict theory   emphasizes the role that a person's or group's ability to exercise influence and control over others, in producing social order. It states that a society or organization functions so that each individual participant and its groups struggle to maximize the   show
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show A condition of estrangement or dissociation from the surrounding society.    
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show A temporary or permanent alliance geared toward a common goal.    
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Ideal type   show  
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Horticultural society   A preindustrial society in which people plant seeds and crops rather than merely subsist on available foods.   show
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McDonaldization   show  
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Mechanical solidarity   show  
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show The principle that the government should remain nonselective of neutral toward online content.    
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show A collective consciousness that rests on mutual interdependence, characteristic of societies with a complex division of labor.    
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Created by: Ranapipins