business principles
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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Marketing Concept | show 🗑
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show | person who buys the product
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Pricing | show 🗑
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Promotion | show 🗑
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Product/Service Management | show 🗑
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Financing | show 🗑
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show | providing consumers with the products and services they desire
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Marketing Information Management | show 🗑
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Distribution | show 🗑
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show | reduce the marketing focus to product-market areas where companies are
more likely to have a competitive advantage
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Segmentation | show 🗑
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Market Segments | show 🗑
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show | babies born between 1946-1964; aging population; are of interest to
companies promoting products related to aging populations
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Generation X | show 🗑
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show | babies born between 1977-1997; children growing up in computer-dense
environment; comfortable with computers; are attractive to marketers for
building lasting consumer loyalty
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Disposable Income | show 🗑
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show | money left after basic living expenses have been paid
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Trends | show 🗑
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show | created by the government to help distribute federal aid; used by marketers to
target consumers and launch promotional campaigns
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Target Marketing | show 🗑
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