The concepts for marketing haha I'm funny
Help!
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| show | business must satisfy needs and wants of their customer to compete
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| Customer 2 | show 🗑
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| show | determines prices for products in order to maximize profit
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| show | applying promotional techniques to potential customers
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| show | developing, improving and maintaining a product mix
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| show | obtaining the money necessary for business operations
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| show | providing consumers with the products and services they desire
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| show | managing market information to maximize business decisions
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| Distribution 9 | show 🗑
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| Disaggregate 10 | show 🗑
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| Segmentation 11 | show 🗑
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| Market Segments 12 | show 🗑
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| show | babies born between 1946-1964; aging population; are of interest to
companies promoting products related to aging populations
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| show | babies born between 1965-1977; children of dual-careered parental homes
and rising divorce rates; media savvy; big spenders in cosmetics, electronics,
clothing and entertainment; reached through sharp images music and humor
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| show | babies born between 1977-1997; children growing up in computer-dense
environment; comfortable with computers; are attractive to marketers for
building lasting consumer loyalty
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| Disposable Income 16 | show 🗑
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| show | money left after basic living expenses have been paid
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| show | changes in households, the economy, politics and workplace; changes in
personal attitudes about health, time, fun and general living
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| show | created by the government to help distribute federal aid; used by marketers to
target consumers and launch promotional campaigns
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| show | applies to a fairly homogeneous group of consumers
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| show | applies to a more heterogeneous group of consumers
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| Parity Products 22 | show 🗑
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| show | products purchased due to the consumer’s negative view of other comparable
products such as bottled water
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| show | items customers do not yet know they want or need to buy; promotion is the
only way for marketers to raise awareness of the product
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| show | completely new products people do not know about
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| Regular Unsought 26 | show 🗑
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| show | items of necessity consumers usually do not want to spend a lot of time or
money buying
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| show | products bought often, routinely and without a lot of thought
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| show | products the customer had not planned to buy but were at the right place at the
right time; sales may be lost if customers do not see these items at the right
place and right time
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| show | products especially sought out by consumers usually for emergency reasons;
no time to shop around
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| Specialty Products 31 | show 🗑
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| show | increase in cost
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| show | series of companies who participate in the flow of products from producer to
the final customer
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| Personal Selling 34 | show 🗑
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| Mass Selling 35 | show 🗑
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| show | involves promotional activities other than advertising, publicity and personal
selling raising interest, trial or purchase by customers other channel members
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| show | someone who uses a product
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