The concepts for marketing haha I'm funny
Help!
|
|
||||
|---|---|---|---|---|---|
| Marketing Concept 1 | business must satisfy needs and wants of their customer to compete
🗑
|
||||
| Customer 2 | person who buys the product
🗑
|
||||
| Pricing 3 | determines prices for products in order to maximize profit
🗑
|
||||
| Promotion 4 | applying promotional techniques to potential customers
🗑
|
||||
| Product/Service Management 5 | developing, improving and maintaining a product mix
🗑
|
||||
| Financing 6 | obtaining the money necessary for business operations
🗑
|
||||
| Selling 7 | providing consumers with the products and services they desire
🗑
|
||||
| Marketing Information Management 8 | managing market information to maximize business decisions
🗑
|
||||
| Distribution 9 | using channels to get products to consumers
🗑
|
||||
| Disaggregate 10 | reduce the marketing focus to product-market areas where companies are
more likely to have a competitive advantage
🗑
|
||||
| Segmentation 11 | aggregating process which clusters people with similar needs into market
segments
🗑
|
||||
| Market Segments 12 | similar group of consumers responding to the same marketing mix
🗑
|
||||
| Baby Boom Generation 13 | babies born between 1946-1964; aging population; are of interest to
companies promoting products related to aging populations
🗑
|
||||
| Generation X 14 | babies born between 1965-1977; children of dual-careered parental homes
and rising divorce rates; media savvy; big spenders in cosmetics, electronics,
clothing and entertainment; reached through sharp images music and humor
🗑
|
||||
| Generation Y 15 | babies born between 1977-1997; children growing up in computer-dense
environment; comfortable with computers; are attractive to marketers for
building lasting consumer loyalty
🗑
|
||||
| Disposable Income 16 | money left after taxes are taken out of paychecks
🗑
|
||||
| Discretionary Income 17 | money left after basic living expenses have been paid
🗑
|
||||
| Trends 18 | changes in households, the economy, politics and workplace; changes in
personal attitudes about health, time, fun and general living
🗑
|
||||
| Metropolitan Statistical Areas (MSAs) 19 | created by the government to help distribute federal aid; used by marketers to
target consumers and launch promotional campaigns
🗑
|
||||
| Target Marketing 20 | applies to a fairly homogeneous group of consumers
🗑
|
||||
| Mass Marketing 21 | applies to a more heterogeneous group of consumers
🗑
|
||||
| Parity Products 22 | products seen as little-interest and little-involvement products; hard for
marketers to distinguish these products from others; example light bulbs and
toilet paper
🗑
|
||||
| Negative Driven Products 23 | products purchased due to the consumer’s negative view of other comparable
products such as bottled water
🗑
|
||||
| Unsought Products 24 | items customers do not yet know they want or need to buy; promotion is the
only way for marketers to raise awareness of the product
🗑
|
||||
| New Unsought Products 25 | completely new products people do not know about
🗑
|
||||
| Regular Unsought 26 | products remain unsought but not forever such as gravestones and
encyclopedias
🗑
|
||||
| Convenience Products 27 | items of necessity consumers usually do not want to spend a lot of time or
money buying
🗑
|
||||
| Staples 28 | products bought often, routinely and without a lot of thought
🗑
|
||||
| Impulse Items 29 | products the customer had not planned to buy but were at the right place at the
right time; sales may be lost if customers do not see these items at the right
place and right time
🗑
|
||||
| Emergency Products 30 | products especially sought out by consumers usually for emergency reasons;
no time to shop around
🗑
|
||||
| Specialty Products 31 | items especially sought items by consumers; less comparison shopping than
other types of products
🗑
|
||||
| Mark-up 32 | increase in cost
🗑
|
||||
| Channels of Distribution 33 | series of companies who participate in the flow of products from producer to
the final customer
🗑
|
||||
| Personal Selling 34 | involves direct spoken communication between sellers and consumers
🗑
|
||||
| Mass Selling 35 | communicating with large numbers of consumers at one time
🗑
|
||||
| Sales Promotions 36 | involves promotional activities other than advertising, publicity and personal
selling raising interest, trial or purchase by customers other channel members
🗑
|
||||
| Consumer 37 | someone who uses a product
🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Created by:
Arturo_Vill