The concepts for marketing haha I'm funny
Help!
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| Marketing Concept 1 | show 🗑
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| Customer 2 | show 🗑
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| Pricing 3 | show 🗑
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| show | applying promotional techniques to potential customers
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| show | developing, improving and maintaining a product mix
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| Financing 6 | show 🗑
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| show | providing consumers with the products and services they desire
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| Marketing Information Management 8 | show 🗑
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| show | using channels to get products to consumers
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| show | reduce the marketing focus to product-market areas where companies are
more likely to have a competitive advantage
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| Segmentation 11 | show 🗑
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| Market Segments 12 | show 🗑
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| show | babies born between 1946-1964; aging population; are of interest to
companies promoting products related to aging populations
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| show | babies born between 1965-1977; children of dual-careered parental homes
and rising divorce rates; media savvy; big spenders in cosmetics, electronics,
clothing and entertainment; reached through sharp images music and humor
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| Generation Y 15 | show 🗑
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| Disposable Income 16 | show 🗑
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| Discretionary Income 17 | show 🗑
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| Trends 18 | show 🗑
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| show | created by the government to help distribute federal aid; used by marketers to
target consumers and launch promotional campaigns
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| show | applies to a fairly homogeneous group of consumers
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| Mass Marketing 21 | show 🗑
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| show | products seen as little-interest and little-involvement products; hard for
marketers to distinguish these products from others; example light bulbs and
toilet paper
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| show | products purchased due to the consumer’s negative view of other comparable
products such as bottled water
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| Unsought Products 24 | show 🗑
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| show | completely new products people do not know about
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| Regular Unsought 26 | show 🗑
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| Convenience Products 27 | show 🗑
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| show | products bought often, routinely and without a lot of thought
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| Impulse Items 29 | show 🗑
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| Emergency Products 30 | show 🗑
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| show | items especially sought items by consumers; less comparison shopping than
other types of products
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| Mark-up 32 | show 🗑
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| show | series of companies who participate in the flow of products from producer to
the final customer
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| show | involves direct spoken communication between sellers and consumers
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| Mass Selling 35 | show 🗑
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| Sales Promotions 36 | show 🗑
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| show | someone who uses a product
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Arturo_Vill