med term
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each of the black spaces below before clicking
on it to display the answer.
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| A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action? | Include spectators and participants
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| Surrounding communities benefit from professional sports teams by which action occurring? | Attracting tourist dollars
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| One characteristic of event marketing involves promoting and selling which product or service? | Unique experience
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| A characteristic of an event is that it is produced and consumed in which situation? | At the same time
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| One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players? | Their occupation
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| A person responsible for matching up corporations with events that reach his or her target market has a career in which area? | Sponsorship management
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| Which marketing activities involve writing press releases and organizing news conferences for a sports organization? | Media relations
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| A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product? | Inconsistent
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| Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify? | Image
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| Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result? | A sense of pride and accomplishment
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| Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets? | The geographic location of the stadium
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| Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class? | Personal improvement and social facilitation
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| The ultimate purpose of branding in sports or event marketing is to achieve which action? | Encourage sales
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| Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas? | Help pay for construction expenses
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| Which is the basis for the licensing process? | Trademarked property
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| A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation? | It provides exclusivity and has potential to maximize exposure.
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| A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort? | Brand awareness
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| Athletes are often considered to be particularly effective promoting products related to which of their areas? | Sport
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| Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation? | Inclusion in a sponsorship proposal
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| An organization that embeds special watermarks into its ticket design is intending to accomplish which goal? | Discourage counterfeiting of tickets
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| What do some professional sports teams do to promote renewed interest in a team that is losing support from fans? | Redesign logos
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| When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market? | In a proactive and systematic manner
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| Sporting goods businesses often gather marketing information to accomplish which action? | Identify trends
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| A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source? | Government sources
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| Which is a reason why businesses should regularly monitor their internal records that contain marketing information? | To analyze product performance
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| Which might a sports or an event organization search to obtain marketing information? | The Internet
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| A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate? | It can be incomplete.
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| One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action? | Surveying the club members
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| Primary research includes collecting data for which situation? | The current research project
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