Markting Exam 1
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| Marketing refers to | show 🗑
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| show | Actually, all stakeholders shouold be benefit from Muzuno's marketing efforts, even society at large
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| show | the trade of things of value between buyer and seller so that each is better off after the trade
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| The American Red Cross creates advertisements to encourage people to donate blood, Amanda decided to doneate a pint of blood, After she did, Amanda felt happy that she had performed a good deedk Did an exchange occur in a markeitng sense | show 🗑
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| show | the marketing department both shapes and is shaped by its relationship with internal and external groups
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| which of the following statements about marketing departments is most accurate | show 🗑
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| All of the following are the factors required for marketing to occur | show 🗑
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| show | place an ad in the in-flight magazines of all the major airlines targeting business/first-class fliers
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| Conducting marketing research is an excellent way to address the first objective in marketing which is to discover consumers | show 🗑
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| pepsi true is new cola from pepsi-cola is sweetened with a combination of sugar and stevia leaf extract, resulting in a soft drink with the same flavor of pepsi but only 60 calories. Ap potential showstopper for this porduct is likely to be | show 🗑
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| which of hte following statements best distingquishes between consumer needs and wants | show 🗑
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| show | people with both the desire and ability to buy a specific offering
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| show | anyone who has the time, the money, and the desire to undergo the procedures
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| show | one or more specific groups of potential consumres toward which an oranization directs its marketing program
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| the marketing mix referes | show 🗑
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| Jakubowski farms Gourmet bread name for a mix designed for use i bread making machines. The mixes are sold in 2-pound canisters for $14 plus shippin. People learn about the product through word-of-mouth & bread machine demonstrations the co. founder | show 🗑
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| show | Customer Value Proposition
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| Environmental forces refer to | show 🗑
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| show | some environemental forces can actually enhance a firms marketing opportunities
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| show | a unique comibnation of benefits received by targeted buyers that includes quality, convenience, on-time delievery, and BOTH BEFORE-SALE and AFTER-SALE servies at a specific price
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| Tessitura is trying to change that by tracking every patron transaction, including ticket purchases, fund-rasing, volunteering, &giftshops. the info helps theaters develop customer profiles to tailor sales messages to specific individuals. Tess will a | show 🗑
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| The marketing concept refers to | show 🗑
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| A live theater performance cannot be touched like a physical object, but is still considered a product, To a marketer, this is an example of | show 🗑
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| which of the following is the best example of an organizational buyer | show 🗑
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| effective marketing benefits society because it | show 🗑
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| in marketing , an organization refers to | show 🗑
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| show | for-profit, nonprofit, and gov't
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| show | a nongov't organization that serves its customers buy does not have profit as an organizational goal
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| an industry refers to | show 🗑
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| show | an oranizations long-term COURS OF ACTION designed to deliever a unique customer experince while achieveing its goals
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| show | board of directors, corporate lvl, strategic buisness unt lvl, functional lvl
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| show | a subsidiare,division, or unit of an organiazaiont that markets a set of related offerings to a clearly defined group of customers
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| at the functional lvl , the marketing department | show 🗑
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| show | a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals
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| core values refer to | show 🗑
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| show | mission
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| show | a social element to reflect an ideal tha is morally right and worthwhile
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| Organiazational culture refers to | show 🗑
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| show | consists of the strateies an organization develops to provide value to the customers it serves
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| show | the ratio of SALES ReVENUE of the firm to the total sales revenue of all firms in the industry, INCLUDING the firm inself
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| A marketing plan refers to | show 🗑
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| According to figure, the image shown is an example of a(n) | show 🗑
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| the single measure that is shown in firgure in as part of a larger marketing dashboard is referred to as | show 🗑
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| show | software
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| show | competencies
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| two commonly used techniques to aid mangers with important decisions for setting a direction and allocating resources include __ and __ analysis strategies | show 🗑
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| show | determine which strategic business uit or offering generates cash and which one requires cash to fund the organizations growth opportunities
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| an approach whereby an organization allocates its marketing mix resources through planning | show 🗑
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| show | step 1: situation (SWOT) analysis 2) market-product focus and goal setting 3) marketing program
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| an effective summary tool for an organizations situation analysis is referred to as | show 🗑
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| show | the process of defining a marketing problem and opportunity, systematically collecting and analyzing info, and recommending actions
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| show | statistical inference
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| the facts and figures related to a research problem are referred to as | show 🗑
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| show | secondary data
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| show | primary data
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| Published data from outside the organization are referred to as __ data | show 🗑
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| facts and figures obtained by watching, either mechanically or in person how people actually behave are referred to as __ data | show 🗑
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| People posing as customers who are paid to check on the quality of a companys poducts and services and write a detailed report on the experience are referred to as | show 🗑
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| the field of marketing that studies the brain and its response to marketing stimuli is referred to as | show 🗑
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| a special kind of individual interview in which researchers ask lengthy, free-flowing kinds of questions to probe for underlyin ideas and feelins is called a | show 🗑
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| show | a focus group
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| show | trend
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| an __ questoin allows respondents to express opinions, ideas, or behaviors in their own words without being forced to choos among alternatives that have been predeterminded by a marketing researcher | show 🗑
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| a fixed alternativequestions requires respondents to select one or more response otions from the set of predetermined choices. another name for this kind of question is | show 🗑
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| show | a scale
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| show | social media
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| A __ is a sample of consumers or store s from which researchers take a series of measurements | show 🗑
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| data obtained by manipulationg factors under tightly controlled conditions to test cause and effect is an example of | show 🗑
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| in marketing experiments the independent variables of in interest sometimes called the marketing __ are ofetn one or more of the marketing mix elements | show 🗑
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| show | test market
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| __ is a vague term generally used to descirbe large amounts of data collected from a variety of sources and analyzed with an icreasingly sophisticated set of tech | show 🗑
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| the presentation of the reults of data analysis is becoing a new field of marketing research known as | show 🗑
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| data fro internal and extertanl sources are stored, organized, and managed in databases | show 🗑
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| show | data mining
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| show | extending a pattern observed in past data into the future
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| market segmentation involves aggregating prospective buyers into groups that __ will respond similarly to a marketing action | show 🗑
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| Dollar shave club overs high-quality blades,avaliable by mail for a few dollars a month, advertising promotes the time- and money -saving aspects of its product as an example of | show 🗑
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| a business firm uses market segmentation to respond more effectively to the want of groups of potential buyers in order to | show 🗑
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| show | johnsons baby oil is advertised as a skin softner for babies and as a makeup remover for women
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| which of the following statements is most accurate about build-to-order (BTO) manufacturing | show 🗑
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| show | canniablization
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| there are 5 steops involved in segmenting and targeting a market. what should a marketer do once he or she has group potential buyers and products to be sold | show 🗑
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| show | similar in terms of the product features sought
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| show | gender
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| people who live active outdoor lives are part of the target market for REI this suggest that REI would most likely segment the market based on which consumer segmentation basis | show 🗑
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| show | 20%
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| show | NAICS
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| Kitchen world has put its offerings in store locations based upon the cooking activity -- the way consumers prepare and present various meals, everything forbaking is in one spot while food preparation utensils are in another and table setting are in anot | show 🗑
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| an important part of creating a market-product grid is to | show 🗑
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| which of the folowing is a criterion used to select a target market segment | show 🗑
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| running horizontally across a market-product grid, each row represents an opportunity for effeciency in terms of | show 🗑
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| show | identifying the important attribute for the product
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| two major types of product positioning are | show 🗑
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| show | differentiation positioning
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| a meas of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to see how consumers perceive competing products or brands, as well as its own product or brand is referred to as | show 🗑
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