test one questions
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| A corporation advertises with a news organization. Then that corporation does something that may be newsworthy. In this case the news organization | appears to have a conflict of interest
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| Which of the following is NOT an element of media literacy | knowing how to write an editorial for a news paper
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| components of the mass communication process were compared to different components of the fishing industry. In that analogy, media content was the _______ ; the audience was the _______ ; and the cannery that buys the fish was the ________ | bait; fish; advertiser
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| “Merchants of Cool,” _______ is the name given to the stereotypical young man who will do anything for attention and is used as a marketing tool | Mook
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| When signs and symbols are interpreted by a participant in the communication process, _____________ is said to have occurred | decoding
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| In the “Transmission Model” of communication, television ratings or a change in the number of subscribers to a newspaper are | inferential feedback
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| ______ are objects, words, pictures that represent ideas, and _______ is the process of converting those ideas into a form that can be communicated to another person | symbols; encoding
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| Which is/are abilities that separate humans from most other animals | The ability to use symbols to represent abstractions
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| Which is true of the cultural model of communication | it assumes reality is constructed rather than objectively true
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| According to “Merchants of Cool,” the MTV program “Total Request Live” is | not really democratic because the few artists available to be “requested” are pre-determined by Viacom and Interscope
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| The understandings or meanings that are shared or “holds sway” with the majority of the members of society are | the dominant or mainstream culture
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| Cultures without a written language are called | oral cultures
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| Taxes can be defined as something we should be “relieved from” or as “dues” we should pay to live in a great society. This illustrates that | Meaning is not predetermined or given. Instead, it is socially constructed
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| It is difficult and maybe impossible to identify the cause (or practice) leading to a social problem (effect), such as violence, because there are many factors that contribute to the social problem. This concept is | an argument from the cultural model of communication and referred to as “over-determination
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| Media have power because they get our attention and can send messages to large audience. But in the broadest sense, power refers to | the ability to produce effects or make a difference
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| The media do reflect reality, but not necessarily accurately. Which analogy was used to describe this | Funhouse Mirror
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| The idea that history can be explained in terms of new and emerging technologies is | technological determinism
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| “The Rule of Opposites” suggests that | the world represented in the media is often the opposite of the real world
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| integration, for a fee, of specific branded products into media content is | product placement
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| “industrialization of storytelling” means | stories are told for profit rather than education or entertainment, stories become generic rather than individualized for a receiver, and information can be copied and mass produced for many people
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| Groups with specific but not dominant cultures that exist as part of those larger cultures are | bounded cultures
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| Disney’s purchase of Capital Cities/ABC is an example of | concentration of media ownership
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| The ownership of several major U.S. media corporations by foreign companies is an example of | globalization of media
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| How much of the day does an average American spend exclusively with media | about 1/3
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| The concentration of control of the media industries into just a handful of companies is | oligopoly
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| Which one of the following statements about the cultural model of communication is NOT correct | Symbols represent meaning and one symbol can be used to signify several different meanings. These different meanings compete with each other and ultimately the best meaning will survive, and that is ideology
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| Which is true of interpersonal communication but is not true of mass communication | messages are created specifically for individuals
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| The transmission model of communication is primarily concerned with the technical transmission of messages from senders to receivers, yet the encoding and decoding processes tell us | that the messages received are not identical with the messages sent, due to different interpretations receivers come up with
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| Busselle used different examples to explain media literacy. Which one of the following summarizes the examples used in the lecture to illustrate grade school media literacy, gender identity, and conflicts of interest respectively | Advertisors use motor oil on pancakes instead of syrup; picture of a model was edited in a way that she looks more beautiful and slender with a glow but nobody can look like that; FoxNews put McDonald’s coffee on the set which raises questions COI
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| There was a time when if a record company paid a radio station to play a song it was called _____ and was illegal. Today the practice is legal and it’s called | Payola; Sponsorship
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| Some media products, such as The Daily Show and The Simpsons are created with more media literate audiences in mind | True
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