Ch. 11: Marketing Processes and Consumer Behavior
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | activities, a set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have values for customers, clients, partners, and society at large
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| show | relative comparison of a product's benefits versus its costs
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| Possession Utility | show 🗑
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| Consumer Goods | show 🗑
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| show | physical products purchased by companies to produce other products
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| Relationship Marketing | show 🗑
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| show | the compiling and storage of customers' data
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| Data Mining | show 🗑
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| Substitute Product | show 🗑
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| Brand Competition | show 🗑
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| International Competition | show 🗑
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| show | detailed strategy for focusing marketing efforts on consumers' needs and wants
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| Marketing Objectives | show 🗑
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| Marketing Strategy | show 🗑
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| show | the people responsible for planning, organizing, leading, and controlling the organization's marketing resources toward supporting and accomplishing the organization's overall mission
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| Marketing Mix | show 🗑
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| Product Differentiation | show 🗑
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| Pricing | show 🗑
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| Place (distribution) | show 🗑
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| show | aspect of the marketing mix concerned with the most effective techniques for communicating information about products
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| show | any form of paid non-personal communication used by an identified sponsor to persuade or inform potential buyers about a product
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| show | person-to-person sales
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| Sales Promotion | show 🗑
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| show | communication efforts directed at building goodwill and favorable attitudes in the minds of the public toward the organization and its products
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| Integrated Marketing Strategy | show 🗑
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| Target Market | show 🗑
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| Market Segmentation | show 🗑
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| show | process of fixing, adapting, and communicating the nature of a product
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| Geographic Variables | show 🗑
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| show | geographic units, from countries to neighborhoods, that may be considered in identifying different market segments in a segmentation strategy
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| show | describe populations by identifying traits, such as age, income, gender, ethnic background, marital status, race, religion, and social class
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| Geo-Demographic Segmentation | show 🗑
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| show | combination of geographic and demographic traits used in developing a segmentation strategy
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| Psychographic Segmentation | show 🗑
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| show | consumer characteristics, such as lifestyles, opinions, interests, and attitudes, that may be considered in developing a segmentation strategy
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| show | a segmentation strategy that uses behavioral variables to identify different market segments
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| show | behavioral patterns displayed by groups of consumers and that are used in developing a segmentation strategy
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| show | the study of what customers need and want and how best to meet those need and wants
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| show | research method that obtains data by watching and recording consumer behavior
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| Survey | show 🗑
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| Focus Group | show 🗑
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| show | research method using a sample of potential consumers to obtain reactions to test versions of new products or variations of existing products
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| show | study of the decision process by which people buy and consume products
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| Psychological influences | show 🗑
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| Personal Influences | show 🗑
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| show | include family, opinion leaders (people whose opinions are sought by others), and such reference groups as friends, coworkers, and professional associates that marketers use to study buying behavior
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| Cultural Influences | show 🗑
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| show | pattern of repeated consumer purchasing based on satisfaction with a product's performance
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| show | group of products consumers will consider buying as a result of information search
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| show | reasons for purchasing a product that are based on a logical evaluation of product attributes
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| show | reasons for purchasing a product that are based on nonobjective factors
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| show | firms engaged in the business of providing services to the purchasing public
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| Industrial Market | show 🗑
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| show | organizational market consisting of intermediaries that buy and resell finished goods
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| Institutional Market | show 🗑
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| show | type of marketing that relies on the internet to spread information like a "virus," from person to person about products and ideas
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| Corporate Blogs | show 🗑
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To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
hwinkler59