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Int. Business Vocab Ch 18

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Term
Definition
agent (or broker)   an intermediary that brings together buyers & sellers but does not take ownership of the products  
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customs broker   an intermediary that specializes in moving goods through the customs process  
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direct distribution channel   producers sell goods & services directly to the final user  
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distribution channel   the path taken by a good or service to get from the producer to the final user  
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dumping   the practice of selleng exported products at a lower price than that asked in the company's home country  
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export management company (EMC)   a company that provides complete distribution services for businesses that desire to sell in foreign markets  
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export trading company (ETC)   a full-service global distribution intermediary  
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freight forwarder   a company that arranges to ship goods to customers in other countries  
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indirect distribution channel   goods or services are sold with the use of one or more intermediaries between the producer & the consumer  
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intermediary   any person or organization in the distribution channel that moves goods & services from the producer to the consumer  
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loss leader   a very low-priced item used to attract customers to a store  
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markup   the amount added to the cost of a product to determine the selling price  
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penetration pricing   setting a relatively low introductory price for a new product  
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retailer   a store or other business that sells directly to the final user  
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skim pricing   setting a relatively high introductory price for a new product  
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wholesaler   a business that buys large quantities of an item & resells them to a retailer  
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