Marketing Q4 MC
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| Quiz 4 MC What are the four steps, in order, to designing a customer-driven marketing strategy? | show 🗑
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| show | Gender
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| By studying its less loyal buyers, a company can detect which brands are most___its own. | show 🗑
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| As in consumer segmentation, many marketers believe that ____ and____ segmentation provide the best basis for segmenting business markets. | show 🗑
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| show | Offer superior value; gain advantages over competitors.
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| show | Undifferentiated marketing.
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| Developing a strong position within several segments creates more total sales than____marketing across all segments. | show 🗑
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| show | Increased costs for separate marketing plans for each brand
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| show | Large; one or a few niches.
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| When Wal-Mart customizaes its merchandise store by store to meet shopper needs, it is practicing______. | show 🗑
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| Target marketing sometimes generates controversy and concern. Issues usually involve the targeting of_____consumers with____products. | show 🗑
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| When firms use symbols, colors, or characters to convey their personalities, they are using______differentiation. | show 🗑
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| The answer to the customer’s question “Why should I buy your brand?” is found in the_____ | show 🗑
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| Few people can afford the best in everything they buy. At times everyone needs a product with less quality or performance with a correspondingly lower price. In this case a consumer would purchase a product positioned with a_______strategy. | show 🗑
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| show | Positioning Statement.
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| At one time Miller Beer was known as the “champagne of bottled beer.” Unfortunately, Miller drinkers did not drink much beer. In increase sales, Millers was repositioned to attract members of the middle working class. This segmentation approach is____. | show 🗑
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| Shampoo marketers rate buyers are light, medium, or heavy product users. This is_____segmentation. | show 🗑
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| show | More for more.
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| When it first opened for business, Home Depot claimed to offer better products at a lower price. This hard-to-sustain value proposition is called____. | show 🗑
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| show | Culture.
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| show | Hispanic.
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| Although more price conscious than other segments, _____consumers tend to be strongly motivated by quality and selection. Brands are important. They enjoy shopping and are more fashion conscious than the other ethnic groups. | show 🗑
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| show | Social classes show distinct product preferences in clothing and automobiles.
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| The____is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively. | show 🗑
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| People change the goods and services they buy over time because of the two changing factors________. | show 🗑
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| show | Age and life-cycle stage.
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| show | Buy products to support their self image.
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| _____is the process in which people select, organize, and interpret information to form a meaningful picture of the world. | show 🗑
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| show | Subliminal.
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| show | Learning.
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| show | Cues.
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| A______is a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea. | show 🗑
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| show | Need recognition.
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| The most effective sources from which consumers obtain information are___because they legitimize or evalute products for the buyer. | show 🗑
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| Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of____. | show 🗑
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| show | Subculture.
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| A shoe company uses ads featuring the members of a country music band with the hope that the band’s fans will see them wearing the company’s shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a_______> | show 🗑
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| show | Brand personality.
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| Pat thought he had receive the best deal on his new car. Shortly after the purchase, Pat started to notice certain disadvantages of his new car as he learned more about the other cars available. Pat is experiencing____ | show 🗑
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| show | Business buyer behavior.
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| show | They deal with far fewer but far larger buyers.
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| show | Formalized.
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| show | Center; decision process.
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| A________controls the flow of information to others in the buying center. | show 🗑
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| A buying center is not a fixed, formally identified unit within an organization, but rather a set of_______assumed by different people for different purchases. | show 🗑
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| show | Problem recognition.
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| In the case of maintenance, repair, and operating items, buyers may use a____rather than periodic purchase orders. | show 🗑
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| show | Performance review.
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| A problem with the rapidly expanding use of e-purchasing is that it_____. | show 🗑
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| show | Concern over security.
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| show | Two commonly used techniques to safeguard Internet and extranet transactions.
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| show | Institutional.
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| There are many factors considered in government buying, but______is above all, the most important. | show 🗑
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| Giant Food Stores buy a lot of frozen turkey products at Thanksgiving and Christmas due to high consumer demand. This is an example of______demand. | show 🗑
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| show | Inelastic.
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| UPS has become a strategic logistics ally for many of its business customers, going far beyond offering delivery services to offering inventory management, international trade management, ect. This is an example of what? | show 🗑
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| show | Straight rebuy.
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| show | Extranet.
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| Which of the following was most likely being used when Boeing received orders for $100 million in spare parts in the first year its Web sit was in operation? | show 🗑
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