118006 unit 3
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| likes to travel a great deal (demographics, geographic, pyschographics, or behavioral) | psychographics
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| lives in florida(demographics, geographic, pyschographics, or behavioral) | geographic
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| enjoys water-skiing(demographics, geographic, pyschographics, or behavioral) | psychographics
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| is a female(demographics, geographic, pyschographics, or behavioral) | demographics
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| shoes made for running(demographics, geographic, pyschographics, or behavioral) | psychographics
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| makes $30,000 per year(demographics, geographic, pyschographics, or behavioral) | demographics
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| lives in the U.S.(demographics, geographic, pyschographics, or behavioral) | geographic
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| shampoo for dry hair(demographics, geographic, pyschographics, or behavioral) | behavioral
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| has an outgoing personality(demographics, geographic, pyschographics, or behavioral) | psychographics
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| lives in stanly county(demographics, geographic, pyschographics, or behavioral) | geographic
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| marketing strategies are designed and implemented for the overall purpose of_____ | acheiving planned goals
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| which of the following is a consideration in the PLACE element of marketing? | choosing distribution challenge
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| which of the following best describes the role of tactics in marketing strategies? | specific actions
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| companies have been forced to pay more attention to the specific needs of consumers because of | competition
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| proctor and gambles decision to offer different types of soaps in a wide range of prices is an example of | market segmentation
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| when sellers offer one-size-fits-all products that will appeal to most buyers, they are using | mass marketing
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| liza has always wanted a horse, and she has finally saved enough money to buy one. in marketing terms, liza is a | market
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| marzetties musical instruments has determined that it will focus its marketing efforts on senior high-school students. marzetties is engaged in ____ marketing | target
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| the same person can be included in more than one | target market
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| marketers should check on their markets periodically because markets can | change
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| sorting customers by their physical and social characteristics is called _______ segmentation | demographic
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| the community college has decided to market its evening classes to women between the ages of 18 and 30 who are high-school graduates. What type of segmentation is the college using? | demographic
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| geographic segmentation is dividing a market by where customers are | living
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| when customers respond by making a purchase, marketers want to pinpoint the | cause
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| which question do customers ask in behavioral segmentation | how will the product benefit me?
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| a business identifies a market that shares common characteristics on the basis of where people live and work, whcih is an example of marke tidentification by _____segmentation | geographic
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| businesses that segment the market based on psychographics are grouping people according to their | lifestyles
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| identifying market segments helps a business to develop appropriate | marketing strategies
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| when a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and | accessible
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| selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of | niche marketing
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| when the green company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. the company is using ___ marketing | mass
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| which of the following is a question that a business might ask when it wants to evaluate its weaknesses | what resources do we lack?
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| one reason why it is often important for businesses to conduct a competitive analysis is to identify | external threats
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| which of the following is an activity that a business performs when conductinga competitive analysis: | monitors rivals marketing strategies
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| one way that a business can learn about its competitors activities is by | reviewing secondary data
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| which of the following is a factor that businesses often consider when conducting a market analysis: | size of the market next year
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| one of the purposes of conducting a market analysis is to develop a | customer profile
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| when a business conducts a market analysis and identifies territories, determines the possible buyers in the territories, and estimates the buyers purchases, it is evaluating the | areas market potential
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| what is a potential threat a manager might identify in a SWOT analysis | growing government regulation
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| which of the following questions is it important to ask to determine the business's strengths when conducting a SWOT analysis: | where are we making money?
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| Phillip and his sister, Leslie, have decided to start an online business selling parts to automobiles. He loves to visit junk yards and feels he can locate parts that other people would be interested in buying. With his love for and knowledge of cars, h | partnership
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| Realizing the need for support for our troops overseas, three friends decided to start a business to collect goods and donations to purchase needs of our troops. After contacting several branches of the military for information concerning the needs of th | non-profit corporation
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| Janet found an article in the paper of a company that has a new makeup product to go on the market. It is designed to help people who have major disfigurations. The company is looking for people to join in their venture by making cash donations. Each p | corporation
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| You are considering purchasing a business that is for sale in your hometown. This is your opportunity of becoming a business owner by purchasing an existing business. Mr. Jacobs, the present owner, wishes to retire so he is looking for someone to purch | sole proprietorship
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| Two college students have created a testing program that they feel is far superior to any their college professors have been using. To create the program, they invested in computer equipment and used their apartment as a place to work on their new produc | corporation
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| Your family owns a restaurant in town. You are trying to talk them into opening a new restaurant across town near the university. You would be willing to run the new restaurant as a part of their business. With extra or old equipment, startup costs wou | partnership
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| Sarah decided on a hot day in July that she wanted to sell lemonade on her street from 4:00 until 6:00 when neighbors and friends were returning home from work. She talked with her mother about her plan. She and her mom figured what it would cost her to | sole proprietorship
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| Josh’s brother-in-law has a small motorcycle repair shop that has been open for 3 years. He would like to expand his shop but needs additional funding to obtain a larger building and additional equipment. He has approached Josh about investing and working | partnership
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| a business that fails to protect its employees for unnecessary risk or health hazards on the job may be sued for | negligence
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| which of the following types of laws protects a business's inventions or written works from the unauthorized use by others | intellectual propery
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| the primary reason that governments regulate business activities is to | protect the well-being of individuals and businesses
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| an advantage of a sole proprietorship | ease of startup
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| form of business ownership that can raise money the easiest | corporation
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| a disadvantage of a general partnership | each partner is liable for the business's losses
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118006