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CHP3

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Term
Definition
show the buying behavior of final consumers - individuals and households that buy goods and services for personal consumption  
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consumer market   show
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culture   show
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show a group of people with shared value systems based on common life experiences and situations  
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show relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors  
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show two or more people who interact to accomplish individual or mutual goals  
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show the impact of the personal words and recommendations of trusted friends, associates, and other consumers on buyer behavior  
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opinion leader   show
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show online social communities - blogs, social networking Web sites, and other online communities - where people socialize or exchange information and opinions  
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show a person's pattern of living as expressed in his or her activities, interests, and opinions  
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personality   show
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motive (drive)   show
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show the process by which people select, organize, and interpret information to form a meaningful picture of the world  
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show changes in an individual's behavior arising from experience  
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belief   show
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attitude   show
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show buyer discomfort caused by postpurchase conflict  
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new product   show
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show the mental process through which an individual passes from first hearing about an innovation to final adoption  
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show the buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others  
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show the decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands  
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show the business demand for products and services that ultimately derives from the demand for consumer goods  
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show systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials exists for use in making products or reselling them to others  
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show a business buying situation in which the buyer routinely reorders something without any modifications  
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modified rebuy   show
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new task   show
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show buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation  
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buying center   show
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product value analysis   show
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E-procurement   show
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