HOGD Word Scramble

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HOGD

design

Question	Answer
who elaborated that typography is a tool of communication and advocated that form follows function	Bauhaus (dessau)
what did tschicholds brochure imply about new typography	rejected decoration in favor of rational design planned for communicative function
what does modernism refer to	spiritual content and a beauty more closely bound to the materials used
who believed that kinetic asymmetrical design of contrasting elements expressed the new age of the machine	tschichold
what affect did the bauhaus exhibition in 1923 have on tschichold	he assimulated the new design concepts of the bauhaus ans the russian constructivists into his work and became a practitioner of die neve typographic (the new typography)
why is it supposed that tschicholds attitude towards typography did an about face in the 1940s	its intolerant attitude certainly corresponds in particular to the german inclination to the absolute
the early incarnation of the bauhaus was based on beliefs embraced by what modern movement	expressionism form follows function
johannes itten had some unconventional teaching methods such as	direct experience called otherworldliness
who was walter gropius	the new director of an institution the weimar academy
why did the bauhaus move to dessau	the government didnt agree with the teachings so the teachers resigned and the students said they would leave with the masters
what are some of the tenents of german expressionism	color,drawing,and proportion were exaggerated or distorted and symbolic content was very important/ line and color pronounced
what was the purpose of the preliminary course	release each students creative abilities, understand physical nature of material, teach fundamental principles of design underlying all visual art
how did theo van doesburg maintain an influence on the bauhaus	expressed subjective and emotional states of mind, offered talks at his house, de stijl at the bauhaus
international constructivism	based on functionality
what was the legacy of the bauhaus	created viable, modern design in architecture, product and visual communication/ synthesized the avant gerde into various aspects of the design discipline
what were some of the themes in the new typography	clarity, not simply beauty, its goal was to develop form from the functions of the text
jan tschichold felt two modern movements pioneered the new typography. what two movemnts did he refer to	modern-art movement and bauhaus
leaders of the international style believed......typography expressed a spirit of a progressive age	san serif
mathematical proportion, geometric spatial division, the use of akzidenze grotesk type, and ragged right margins along with spaces instead of paragraphs indents marked whose international style	max bill
what was art concrete	max bill/ universal art of absolute clarity based on controlled arithmetical construction
typeface designed by adrian frutiger that consists of 21 variations, replacing traditional nomenclature with numbers	univers 55
zapf designed his typefaces with an understanding of the....but they are original inventions designed with a full understanding of.........	past/ twentieth century
the ulm institute of design had a course on semiotics. that 3 branches does semiotics include and what are they about	semantics- the study of the meaning of signs and symbols syntactic- the study of how signs and symbols are connected and ordered into a structual whole pragmatics- the study of the relation of signs and symbols to their users
as a leading theorist and practitioner of the international typographic style, josef muller-brockman sought an absolute and universal grphic expression through what	objective and impersonal presentation, communicating to the audience with the interference of the designers subjective feelings or propagandistic techniques of persuasion
which were zapfs major type designs	palatino- roman style with broad letters, strong serifs and elegant proportions/ melior is modern/ optima is thick and thin san serifs with tapered strokes
this graphic designer argued that a solution to a design problem should emerge from it's content; thus he exhibited a variety of styles	ernst keller
what was josef muller brockmann portraying in his poster for beethoven	asymmetrical text/ motion through regulated curves/ curves suggest the power of music
what was muller-brockmanns concept in the der film poster	functional communication needs
what 3 type faces were born of the international style	helvetica optima univrs
what did bass have a remarkable ability to do	express the nucleus of a design with images that become glyphs, or elemental pictorial signs that exert great graphic power
what campaign spent an unprecedented $11,000 in 1882	proctor and gamble on ivory soap
who was bill bernbach	became a prototype for the now ubiquitous art/copy team working closely together to create a synergistic visual verbal integration
who was the first art/copy team ever in the history of advertising	francis wayland ayer and nw ayer and sons
what was gene frederico known for pioneering	type could be used to emphasize a messsage
what was leo burnett known for	the master of symbols
who was the first woman to serve as chief copywriter at doyle dane bernbach	phyllis k robinson
the bauhaus was similar to the arts and crafts movement, although more successful, in what way	art and handicraft embraced the machine
what is one of the most important developments to come out of the 1923 exhibit	san serif type classification
how did muller-brockmanns volg poster break away from the clear and logical ways of the swiss stlye	grape juice with no picture of product
which poster design led to the creation of an animated title sequence? what did preminger, the creator of the film do to ensure audience would watch these titles	man with golden arm/ saul bass animate titles
how did the influence of modernism change advertising in the us? what was advertising like before the influence of modernism	ad was bland in us b4 modernism repetitive slogans and exaggerated product claims after modernism intellegence and pleasing design
who often reduced their graphic designs to a single dominant image that was often centered in the space	saul bass
what company spent the most ever on sing-product advertising? what was that product	american tobacco comapny/ 12.3 million lucky strike cigs
mary wells is a remarkable talented woman who got her start on madison avenue name one of the campaigns that she is remembered for	braniff airlines campaign jets bright colors

Created by: lloyde08 on 2012-04-23