Ch2: Marketing Word Scramble
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| Question | Answer |
| strengths, weaknesses, opportunities, threats | SWOT analysis |
| analysis of outside influences that may impact | environmental scan |
| formal, written document that directs company activity | marketing plan |
| brief overview of the marketing plan | executive summary |
| study of internal & external factors that affect marketing strategies | situation analysis |
| projection of probable, future sales in units or dollars | sales forecasts |
| IDs target markets & sets marketing mix choices that focus on those markets | marketing strategy |
| expectation that reflects the plan's objectives; measuring stick | performance standard |
| classifying people in a market into even smaller groups | market segmentation |
| stats that describe a population by characteristics; age, gender, income, education, etc. | demographics |
| money left after taxes | disposable income |
| money left after paying basic living expenses like food, clothing, shelter | discretionary income |
| segmentation of a market based on where people live | geographics |
| grouping people with similar lifestyles, attitudes, opinions, values | psychographics |
| using one marketing strategy to reach all customers | mass marketing |
| something that helps bring about a result | factor |
| the skills and knowledge used by people to make tools and do work | technology |
| Anything relating or belonging to the outside. | external |
| situated or occuring within or on the inside | internal |
| skills that you are good at, or qualities that you have that are good | strengths |
| skills that you are not good at, or qualities that you have that are not good | weaknesses |
| chances to do something | opportunities |
| the broad range of forces capable of producing adverse consequences | threats |
| A way of thinking or feeling about certain things. | attitude |
Created by:
kweenbee30
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