Mktg Vocab 1 Word Scramble
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Question | Answer |
Marketing | The process of developing, promoting and distributing products to satisfy customers' needs and wants. |
Products | Goods and services, both having monetary value and satisfy customers' needs and wants. |
Goods | Tangible items or products we use. |
Services | Things we cannot touch; services performed for us. |
Exchange | A trading of a product or service for money or items of equal value. |
Utility | Value added; the attributes that help a product satisfy needs. |
Form utility | The shape of an item that makes it useful |
Place utility | Involves having a product where consumers can buy it. |
Time utility | Having a product available at a certain time or day or year or season. |
Possession utility | Retailers help you take possession at the time of the purchase (exchange). |
Information utility | Communication with the customers re: the product -- sales people, package, instructions. |
Created by:
lynnrowe
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