Welcome to StudyStack, where users create FlashCards and share them with others. Click on the large flashcard to flip it over. Then click the green, red, or yellow box to move the current card to that box. Below the flashcards are blue buttons for other activities that you can try to study the same information.
Reset Password Free Sign Up

Free flashcards for serious fun studying. Create your own or use sets shared by other students and teachers.

Remove ads
Don't know (0)
Know (0)
remaining cards (0)
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
restart all cards

Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Mktg Vocab 1

Chap 1

Marketing The process of developing, promoting and distributing products to satisfy customers' needs and wants.
Products Goods and services, both having monetary value and satisfy customers' needs and wants.
Goods Tangible items or products we use.
Services Things we cannot touch; services performed for us.
Exchange A trading of a product or service for money or items of equal value.
Utility Value added; the attributes that help a product satisfy needs.
Form utility The shape of an item that makes it useful
Place utility Involves having a product where consumers can buy it.
Time utility Having a product available at a certain time or day or year or season.
Possession utility Retailers help you take possession at the time of the purchase (exchange).
Information utility Communication with the customers re: the product -- sales people, package, instructions.
Created by: lynnrowe

bad sites Copyright ©2001-2016  StudyStack LLC   All rights reserved.