Busy. Please wait.
or

Forgot Password?

Don't have an account?  Sign up 
or

taken
show password

why

Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.

By signing up, I agree to StudyStack's Terms of Service and Privacy Policy.


Already a StudyStack user? Log In

Reset Password
Enter the email address associated with your account, and we'll email you a link to reset your password.

Remove ads
Don't know (0)
Know (0)
remaining cards (0)
Save
0:01
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
Retries:
restart all cards




share
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Mktg Vocab 1

Chap 1

QuestionAnswer
Marketing The process of developing, promoting and distributing products to satisfy customers' needs and wants.
Products Goods and services, both having monetary value and satisfy customers' needs and wants.
Goods Tangible items or products we use.
Services Things we cannot touch; services performed for us.
Exchange A trading of a product or service for money or items of equal value.
Utility Value added; the attributes that help a product satisfy needs.
Form utility The shape of an item that makes it useful
Place utility Involves having a product where consumers can buy it.
Time utility Having a product available at a certain time or day or year or season.
Possession utility Retailers help you take possession at the time of the purchase (exchange).
Information utility Communication with the customers re: the product -- sales people, package, instructions.
Created by: lynnrowe