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attitudes Word Scramble

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Question	Answer
attitude	a positive, negative or mixed reaction to a person, object or idea expressed at some level of intensity
attitude scale	a multiple-item questionnaire designed tomeasure a person’s attitude toward some object
bogus pipeline	A phony lie-detector device that issometimes used to get respondents to give truthful answersto sensitive questions.
Facial electromyograph (EMG)	an electroinc instrument that records facial muscle activity associated with emotions and attitudes
implicit association test (IAT)	a covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts- such as black or white with good or bad
implicit attitudes	an attitude such as prejudice that one is not aware of having
central route	the process by which someone thinks carefully about a communication and is influenced by the strength of its arguments
peripheral route	the process by which a person does not think carefully about a communication and is infleunced instead by superficial cues
elaboration	the process of thinking about and scruntinising the arguments contained in a persuasive communication- careful and thoughtful evaluation of a message
cognitive disonance theory	the theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce
inoculation hypothesis	exposure to a weak version of persuasive argument will increase resistance to later persuasive attempts
sleeper effect	occurs when a noncredible source becomes more persuasive with the passing of time