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Marketing 1 Word Scramble

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Question	Answer
Market segmentation	The process of dividing that market into smaller groups
Market	A group with potential buying power
Geographics	Dividing the market based on where people live
Target market	Focusing all marketing decision & efforts on a single group
Marketing mix	Commonly know as the 4 p’s
Customer profile	A complete description of the target customer by geographics, demographics & psychographics
Product benefits	Segmenting the market based on specific product features desired by customers
Marketing concept	The philosophy: to make a profit, focus on customer need & wants and long term satisfaction
Demographics	Characteristics of a population; age, gender, for example
Products strategies	Include: what to make and how to package it, what brand name use, what image to project
Psychographics	Involves the study of customer lifestyle, values, attitudes; what people think about
Promotion strategies	Include what methods of information customers are will be used; commercials, websites, special offer
Disposable income	Money left after taking out taxes
Price strategies	Considerations include: what customers are willing to pay, costs involved, profit
Discretionary income	Money left after paying for basic living necessities
Place strategies	Determines how and where a product will be distributed
Mass marketing	When products have a universal appeal
Baby boom	Babies born between 1964 and 1964
Generation Y	Babies born between 1977 and 1997
Generation X	Babies born between 1965 and 1976