Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing 1

Marketing-1-chap 2

QuestionAnswer
Market segmentation The process of dividing that market into smaller groups
Market A group with potential buying power
Geographics Dividing the market based on where people live
Target market Focusing all marketing decision & efforts on a single group
Marketing mix Commonly know as the 4 p’s
Customer profile A complete description of the target customer by geographics, demographics & psychographics
Product benefits Segmenting the market based on specific product features desired by customers
Marketing concept The philosophy: to make a profit, focus on customer need & wants and long term satisfaction
Demographics Characteristics of a population; age, gender, for example
Products strategies Include: what to make and how to package it, what brand name use, what image to project
Psychographics Involves the study of customer lifestyle, values, attitudes; what people think about
Promotion strategies Include what methods of information customers are will be used; commercials, websites, special offer
Disposable income Money left after taking out taxes
Price strategies Considerations include: what customers are willing to pay, costs involved, profit
Discretionary income Money left after paying for basic living necessities
Place strategies Determines how and where a product will be distributed
Mass marketing When products have a universal appeal
Baby boom Babies born between 1964 and 1964
Generation Y Babies born between 1977 and 1997
Generation X Babies born between 1965 and 1976
Created by: riders09
Popular Marketing sets
Marketing Foundations
Marketing mix and Marketing environment
Social media
The Psychology of the Traveler and Customer Service
Marketing planning process
Professionalism & CTSO
Fundamentals of Marketing and Business Communication
C712 Consumer buying
Negotiation
C712 Strategic plan (chapter 1 & 2)
Marketing Research
Segmentation Targeting Positioning

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards