3.04 Vocab Word Scramble
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Term | Definition |
Direct Marketing | Enables marketers to target specific groups of customers to get the best results |
Banner Ads | embedding an ad into a website - known as click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website |
Buttons | smaller banner ad normally used to advertise programs used in creating the site |
Pop-up front/under ads | ads that display in a new browser window either in the front or behind the current browser window |
Flash ads | adding interactive elements to standard HTML sites |
Floating Ads | move across a screen of floats above the content |
Exit pops | when you exit a website a related website opens - can be very annoying |
Rich media ads | includes animation or video and have more complex user interaction - Example: ads change when you move your cursor over it - a movie sample with streaming video |
Text ads | advertising using text based hyper links - all website text is written in HTML language |
Advergames | video games containing ads |
Virtual worlds | these are still evolving and have not yet been that successful - can be used to market a virtual store |
Sponsorships | companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular more popular as a subtle way to get your message to the consumer |
Sponsored search results | ads from companies that may say "brought to you by" |
Bookmarks/favorites | collection of direct links to predefined web pages stored in your web browsers - called favorites in Internet explorer |
Guides | assists in providing info or a road map to the web |
Email based ads | embedded in or the entire email is an ad |
Mobile marketing | the use of wireless network and cell phone as a means of marketing communication |
Text messaging | exchange of short text messages between fixed line or mobile phones |
mobile advergaming | games on the move - using smart phone games as promotional tools |
Websites | groups of pages on the www. devoted to one or several products |
Location-based services | recommendation of services like restaurants, retailers, events, etc in an area |
QR codes | web-based software solution to create interactive marketing and promotional campaigns through generation of quick response codes - engage with customers with smart phones in real time response |
Created by:
Caleb5
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