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3.04 Vocab

TermDefinition
Direct Marketing Enables marketers to target specific groups of customers to get the best results
Banner Ads embedding an ad into a website - known as click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
Buttons smaller banner ad normally used to advertise programs used in creating the site
Pop-up front/under ads ads that display in a new browser window either in the front or behind the current browser window
Flash ads adding interactive elements to standard HTML sites
Floating Ads move across a screen of floats above the content
Exit pops when you exit a website a related website opens - can be very annoying
Rich media ads includes animation or video and have more complex user interaction - Example: ads change when you move your cursor over it - a movie sample with streaming video
Text ads advertising using text based hyper links - all website text is written in HTML language
Advergames video games containing ads
Virtual worlds these are still evolving and have not yet been that successful - can be used to market a virtual store
Sponsorships companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular more popular as a subtle way to get your message to the consumer
Sponsored search results ads from companies that may say "brought to you by"
Bookmarks/favorites collection of direct links to predefined web pages stored in your web browsers - called favorites in Internet explorer
Guides assists in providing info or a road map to the web
Email based ads embedded in or the entire email is an ad
Mobile marketing the use of wireless network and cell phone as a means of marketing communication
Text messaging exchange of short text messages between fixed line or mobile phones
mobile advergaming games on the move - using smart phone games as promotional tools
Websites groups of pages on the www. devoted to one or several products
Location-based services recommendation of services like restaurants, retailers, events, etc in an area
QR codes web-based software solution to create interactive marketing and promotional campaigns through generation of quick response codes - engage with customers with smart phones in real time response
Created by: Caleb5 on 2014-04-09



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