Chapter 10 Word Scramble
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Term | Definition |
Incorporating Graphics in Report | 1. Evaluate the audience 2. Use restraint 3. Be accurate and ethical |
Incorporating Graphics in Report (Evaluate the audience) | Reader Content schedule budget |
Incorporating Graphic in Report (Use Restraint) | Do not overuse color or decoration Red=deficits or negative Blue=calmness and authority Yellow= warning |
Incorporating Graphics in Report | Refer to every graphics in text Place the graphic close to the point where is mentioned Help reader understand the significance of the graphic |
Guidelines for Appropriate Use of Graphics | Contributes to overall meaning Simple and effective design Appropriate caption or title style |
Contributes to overall meaning | Reinforces and supplements written or spoken words Communicates ideas that cannot be conveyed effectively in written form |
Choosing the Appropriate Graphics | Tables Bar Chart Line Chart Pie Chart Gantt Chart Map Flow Chart |
Table | Show exact figures |
Bar Chart | Compare one quantity with another |
Line Chart | Illustrate changes in quantities over time |
Pie Chart | Show how the parts of a whole are distributed |
Gantt Chart | Track progress toward completing a project |
Map | Sow geographic relationships |
Flow Chart | Illustrate a process or procedure |
Distinction Between | Quantitative and Qualitative Data |
Quantitative Data | Meanings derived from numbers Numerical and standardized data Diagrams and statistics |
Qualitative Data | Meaning expressed through words Non-Standardized data-classification into categories conceptualization |
All Qualitative Data can be coded quantitatively how? | Please add any additional comments questions |
Please add any additional comments | Responses are tested-based (qualitative) Sort the responses into categories Give each category a label that represents the theme Categorizing can be viewed as a quantitative |
Data Analysis Process | Evaluate the information for its usefulness Organized data based on research questions Combine information into tables, charts |
Organized data based on research questions | Look for common theme |
Incorporate Graphics in Text | Introduce Show the graphic Interpret and analyze |
Introduce | Use talking title that interprets the data |
Show the graphic | place as closely as possible to the introduction |
Example of Introduce | About two thirds of the consumers preferred to shop in suburban areas rather than in the city, as shown in Figure 1 |
Interpret and Analyze | Emphasize the main point Summarize statement about the data Compare information in the figure to information obtained from other sources |
Interpreting the Data | Finding Conclusion Recommendation |
Finding | A specific, measurable facts from a research study |
Conclusion | Summation of major facts and evidence derived from finding Answer to research questions Omit percentages |
Recommendation | A suggested action based on your research |
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