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Chapter 10

EKU: CCT 300W: Dr. Awang's PowerPointSlides

TermDefinition
Incorporating Graphics in Report 1. Evaluate the audience 2. Use restraint 3. Be accurate and ethical
Incorporating Graphics in Report (Evaluate the audience) Reader Content schedule budget
Incorporating Graphic in Report (Use Restraint) Do not overuse color or decoration Red=deficits or negative Blue=calmness and authority Yellow= warning
Incorporating Graphics in Report Refer to every graphics in text Place the graphic close to the point where is mentioned Help reader understand the significance of the graphic
Guidelines for Appropriate Use of Graphics Contributes to overall meaning Simple and effective design Appropriate caption or title style
Contributes to overall meaning Reinforces and supplements written or spoken words Communicates ideas that cannot be conveyed effectively in written form
Choosing the Appropriate Graphics Tables Bar Chart Line Chart Pie Chart Gantt Chart Map Flow Chart
Table Show exact figures
Bar Chart Compare one quantity with another
Line Chart Illustrate changes in quantities over time
Pie Chart Show how the parts of a whole are distributed
Gantt Chart Track progress toward completing a project
Map Sow geographic relationships
Flow Chart Illustrate a process or procedure
Distinction Between Quantitative and Qualitative Data
Quantitative Data Meanings derived from numbers Numerical and standardized data Diagrams and statistics
Qualitative Data Meaning expressed through words Non-Standardized data-classification into categories conceptualization
All Qualitative Data can be coded quantitatively how? Please add any additional comments questions
Please add any additional comments Responses are tested-based (qualitative) Sort the responses into categories Give each category a label that represents the theme Categorizing can be viewed as a quantitative
Data Analysis Process Evaluate the information for its usefulness Organized data based on research questions Combine information into tables, charts
Organized data based on research questions Look for common theme
Incorporate Graphics in Text Introduce Show the graphic Interpret and analyze
Introduce Use talking title that interprets the data
Show the graphic place as closely as possible to the introduction
Example of Introduce About two thirds of the consumers preferred to shop in suburban areas rather than in the city, as shown in Figure 1
Interpret and Analyze Emphasize the main point Summarize statement about the data Compare information in the figure to information obtained from other sources
Interpreting the Data Finding Conclusion Recommendation
Finding A specific, measurable facts from a research study
Conclusion Summation of major facts and evidence derived from finding Answer to research questions Omit percentages
Recommendation A suggested action based on your research
Created by: SarahBeth Dickey SarahBeth Dickey on 2013-10-03



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