SPC1017 Chapter 10 Word Scramble
|
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Question | Answer |
A predisposition to respond favorably or unfavorably to a person, an object, an idea, or an event. | Attitude |
The collection and interpretation of audience information obtained by observation, inferences, questionnaires, or interviews. | Audience analysis |
A conviction; often thought to be more enduring than an attitude and less enduring than a value. | Belief |
A creative procedure for thinking of as many topics as you can in a limited time. | Brainstorming |
An audience that has not chosen to hear a particular speaker or speech. | Captive audience |
A measure of how much time and effort you put into a cause;your passion and concern about the topic. | Commitment |
The collection and interpretation of data about the characteristics of people. | Demographic analysis |
A method of bringing national issues down to the individual level. | Microtargeting |
An analysis of your own reading, viewing, and listening habits and behavior to discover topics of personal interest. | Personal inventory |
A set of written questions developed to obtain demographic and attitudinal information. | Questionnaire |
A deeply rooted belief that governs our attitude about something. | Value |
A collection of people who choose to listen to a particular speaker or speech. | Voluntary audience |
Created by:
Willingtolearn
Popular Miscellaneous sets