2.1_Laye_Mktg Plann Word Scramble
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Question | Answer |
The acronym for strengths, weaknesses, opportunities, and threats | SWOT Analysis |
Outside influences that may have an impact on an organization | Environmental Scan |
Brief overview of the entire marketing plan | Executive Summary |
Formal written document that directs a company's activities for a specific period of time | Marketing Plan |
Internal and external factors that affect marketing strategies | Situation Analysis |
Identifies target markets | Marketing Strategy |
Projection of probable future sales in dollars | Sales Forecasts |
An expectation for performance that reflects the plan's objectives | Performance Standard |
The current state of the economy; part of the environmental scan | Economic |
Centered around government involvement in business; part of the environmental scan | Political |
Based on customers and potential customers, changes in their attitudes, lifestyles, and opinions; part of environmental scan | Socio-Cultural |
Computer's; PEST | Technological |
Created by:
vhaun
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