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2.1_Laye_Mktg Plann


The acronym for strengths, weaknesses, opportunities, and threats SWOT Analysis
Outside influences that may have an impact on an organization Environmental Scan
Brief overview of the entire marketing plan Executive Summary
Formal written document that directs a company's activities for a specific period of time Marketing Plan
Internal and external factors that affect marketing strategies Situation Analysis
Identifies target markets Marketing Strategy
Projection of probable future sales in dollars Sales Forecasts
An expectation for performance that reflects the plan's objectives Performance Standard
The current state of the economy; part of the environmental scan Economic
Centered around government involvement in business; part of the environmental scan Political
Based on customers and potential customers, changes in their attitudes, lifestyles, and opinions; part of environmental scan Socio-Cultural
Computer's; PEST Technological
Created by: vhaun

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