Chapter 18: Visual Merchandising & Display
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| all the physical elements used to project an image to customers | visual merchandising
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| visual and artistic aspects of presenting a product to a target group | display
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| A general idea or thought about something | concept
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| a store's sign, logo, marquee, banners, awnings, windows, and the exterior design, ambiance and landscaping | storefront
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| architectural canopy that extends over a store's entrance | marquee
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| ways that store uses floor space to facilitate and promote sales and serve customers | store layout
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| main installations in a store; permanent or movable store furnishings that hold and display merchandise | fixtures
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| consumer sales promotion devices; manufactured units that hold, display, or dispense products | point-of-purchase displays
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| interactive point-of-purchase displays | kiosks
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| a chart in which complementary colors (or their names) are arranged on opposite sides of a circle | color wheel
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| found opposite each other on color wheel; used to create high contrast | complementary colors
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| located next to each other on color wheel and share same undertones; analogous colors | adjacent colors
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| three colors equally spaced on the color wheel | triadic colors
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| an area in the display that attracts attention first, above all else | focal point
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| relationship between and among objects in a display | proportion
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| large items with large items; small with small; large on one side, large on the other | formal balance
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| several small items with one large one | informal balance
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| moving a viewer's attention from one part of the display to another | direction
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| smooth or rough; the look of the surfaces on display | texture
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| animation; use to accentuate, no overpower the merchandise | motion
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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