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Ch18: Marketing
Chapter 18: Visual Merchandising & Display
Question | Answer |
---|---|
all the physical elements used to project an image to customers | visual merchandising |
visual and artistic aspects of presenting a product to a target group | display |
A general idea or thought about something | concept |
a store's sign, logo, marquee, banners, awnings, windows, and the exterior design, ambiance and landscaping | storefront |
architectural canopy that extends over a store's entrance | marquee |
ways that store uses floor space to facilitate and promote sales and serve customers | store layout |
main installations in a store; permanent or movable store furnishings that hold and display merchandise | fixtures |
consumer sales promotion devices; manufactured units that hold, display, or dispense products | point-of-purchase displays |
interactive point-of-purchase displays | kiosks |
a chart in which complementary colors (or their names) are arranged on opposite sides of a circle | color wheel |
found opposite each other on color wheel; used to create high contrast | complementary colors |
located next to each other on color wheel and share same undertones; analogous colors | adjacent colors |
three colors equally spaced on the color wheel | triadic colors |
an area in the display that attracts attention first, above all else | focal point |
relationship between and among objects in a display | proportion |
large items with large items; small with small; large on one side, large on the other | formal balance |
several small items with one large one | informal balance |
moving a viewer's attention from one part of the display to another | direction |
smooth or rough; the look of the surfaces on display | texture |
animation; use to accentuate, no overpower the merchandise | motion |