chapter 2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Branding | a marketing function that identifies products and their source and differentiates them from all other products
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| consumer packaged goods |
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| de-marketing | term coined during energy shortage of the 1970s and 1980s. used to slow the demand for products
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| industrial age | historical period of the first 70 years of the 20th century . shown by tremendous growth and maturation of the US industrial base. new ad inexpensive brands of luxury and convenience goods
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| market segmentation | identify groups of people or organizations with shared needs and charc within the broad markets for consumers or business products and aggregating these groups into larger market segments according to their mutual interest in the products utility
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| position strategy | an effective way to separate a particular brand from its competitors by associating that brand with a particular set of consumer needs
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| postindustrial age | cataclysmic change starting in the 1980, when people first became truly aware of the sensitivity of the environment in which we live
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| preindustrial age | start of the 19th century during the invention of paper and the printing press and increased literacy gave rise to the first forms of written advertising
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
bcbradley19
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