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Chapter 4 Terms

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Terms
Definitions
demand   the desire to own something and the ability to pay for it  
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law of demand   consumers buy more of a good when its price decreases and less when its price increases  
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substitution effect   when consumers react to an increase in a good's price by consuming less of that good and more of other goods  
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income effect   the change in consumption resulting from a change in real income  
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demand schedule   a table that lists the quantity of a good a person will buy at each different price  
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market demand schedule   a table that lists the quantity of a good all consumers in a market will buy at each different price  
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demand curve   a graphic representation of a demand schedule  
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ceteris paribus   a Latin phrase that means "all other things held constant"  
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normal good   a good that consumers demand more of when their incomes increase  
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inferior good   a good that consumers demand less of when their incomes increase  
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complements   two goods that are bought and used together  
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substitutes   goods used in place of one another  
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elasticity of demand   a measure of how consumers react to a change in price  
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inelastic   describes demand that is not very sensitive to a change in price  
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elastic   describes demand that is very sensitive to a change in price  
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unitary elastic   describes demand whose elasticity is exactly equal to 1  
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total revenue   the total amount of money a firm receives by selling goods or services  
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