Chapter 2: The Marketing Plan
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| strengths, weaknesses, opportunities, threats | SWOT analysis
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| analysis of outside influences that may impact | environmental scan
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| formal, written document that directs company activity | marketing plan
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| brief overview of the marketing plan | executive summary
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| study of internal & external factors that affect marketing strategies | situation analysis
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| projection of probable, future sales in units or dollars | sales forecasts
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| IDs target markets & sets marketing mix choices that focus on those markets | marketing strategy
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| expectation that reflects the plan's objectives; measuring stick | performance standard
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| classifying people in a market into even smaller groups | market segmentation
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| stats that describe a population by characteristics; age, gender, income, education, etc. | demographics
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| money left after taxes | disposable income
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| money left after paying basic living expenses like food, clothing, shelter | discretionary income
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| segmentation of a market based on where people live | geographics
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| grouping people with similar lifestyles, attitudes, opinions, values | psychographics
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| using one marketing strategy to reach all customers | mass marketing
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| something that helps bring about a result | factor
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| the skills and knowledge used by people to make tools and do work | technology
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| Anything relating or belonging to the outside. | external
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| situated or occuring within or on the inside | internal
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| skills that you are good at, or qualities that you have that are good | strengths
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| skills that you are not good at, or qualities that you have that are not good | weaknesses
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| chances to do something | opportunities
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| the broad range of forces capable of producing adverse consequences | threats
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| A way of thinking or feeling about certain things. | attitude
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
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If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
kweenbee30
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