Research Fundamentals
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| The aim is complete detailed description. | Qualitative Research
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| Researcher does not need to know very far in advance before researching | Qualitative Research
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| Recommended during earlier phases of research | Qualitative Research
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| Data is in the form of words pictures or objects | Qualitative Research
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| Subjective individuals interpretation of events is important | Qualitative
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| interviews and participant observation, time consuming | Qualitative
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| researcher tends to become immersed in the subject matter | Qualitative
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| Classify, count, and construct statistics to explain why things happen | Quantitative
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| Researcher is very planned in advance | Quantitative
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| recommended for later phases of research | Quantitative
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| Carefully designed before study is conducted | Quantitative
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| researcher is the data collector | Qualitative
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| researcher uses tools, surveys, or equipment to collect data | Quantitative
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| more able to test a hypothesis | Quantitative
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| may miss contextual detail | Quantitative
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| more efficient | Quantitative
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| researcher remains separated from subject matter | Quantitative
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| Deductive | Quantitative
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| Inductive | Qualitative
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| numbers | Quantitative
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| words | Qualitative
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| tests a theory | Quantitative
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| generates theory | generates theory
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| Descriptive Quasi-experimental Experimental Descriptive | Quantitative
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| examine cause and effect | experimental and quasi-experimental
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| conducted to examine the differences in dependent variables thought to be caused by independent variables (treatments) | experimental and quasi-experimental
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| examine variables in their natural environments and do not include researcher imposed treatments. | Descriptive and correlational
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| set up to allow the greatest amount of control possible so that casualty may be examined closely | experimental
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| manipulation control randomization | experimental
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| researcher does something to some of the participants in experimental research | manipulation
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| researcher introduces one or more controls over the experiment | control
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| designs were developed to provide alternate means for examination in situations which were not conducive to experimental control | Quasi-experimental
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| A psychological response in which subjects alter their behavior because they are aware of their participation in a study | hawthorne affect
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| differentiated by having or not having characteristics and least sophisticated level of measurement | nominal
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| in order from greatest to least or best to worst | ordinal
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| Genuinely quantitative measurement such as that of temperature is measured at the interval level of measurement. | interval
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| measurement starts at 0 or below | ratio
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| why and not how | qualitative
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| used to gain insight into people's attitudes, behaviors, value systems, concerns, motivations, aspirations, culture or lifestyles | qualitative
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| used to inform business decisions, policy formation, communication and research. Focus groups, in-depth interviews, content analysis, ethnography, evaluation and semiotics | qualitative
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| used to solve problems in | action research
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Created by:
vincetina
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