ch. 4
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| decision problem | the problem facing the decision maker for which the research is intended to provide answers
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| discovery- oriented decision problem | typically seeks to answer "what" or "why" questions about a problem/ opportunity
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| strategy- oriented decision problem | a decision problem that seeks "how" question about a problem/ opportunity
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| research problem | a restatement of the decision problem in research terms
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| research request agreement | a document prepared by the researcher after meeting with the decision maker that summarizes the problem and the information that is needed to address it
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| research proposal | a written statement that describes the marketing problem, the purpose of the study, and detailed outline of the research methodology
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| request-for-proposal | a document that describes, as specifically as possible, the nature of the problem for which research is sought and that asks provider to offer proposals
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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