Welcome to StudyStack, where users create FlashCards and share them with others. Click on the large flashcard to flip it over. Then click the green, red, or yellow box to move the current card to that box. Below the flashcards are blue buttons for other activities that you can try to study the same information.
Reset Password Free Sign Up

Free flashcards for serious fun studying. Create your own or use sets shared by other students and teachers.

Remove ads
Don't know (0)
Know (0)
remaining cards (0)
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
restart all cards

Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Mktg 3445

ch. 4

decision problem the problem facing the decision maker for which the research is intended to provide answers
discovery- oriented decision problem typically seeks to answer "what" or "why" questions about a problem/ opportunity
strategy- oriented decision problem a decision problem that seeks "how" question about a problem/ opportunity
research problem a restatement of the decision problem in research terms
research request agreement a document prepared by the researcher after meeting with the decision maker that summarizes the problem and the information that is needed to address it
research proposal a written statement that describes the marketing problem, the purpose of the study, and detailed outline of the research methodology
request-for-proposal a document that describes, as specifically as possible, the nature of the problem for which research is sought and that asks provider to offer proposals
Created by: miaagu

bad sites Copyright ©2001-2016  StudyStack LLC   All rights reserved.